5 Dos & Don’ts of SEO
There are over a billion websites present on the internet. Expecting people to suddenly find your website after it’s launched is being too optimistic.
So, what do you need to do?
An effective way is called search engine optimization. We have already touched upon what SEO is and how to optimize your website with SEO in our blog. We discussed the techniques you can use to make sure you reach the right audience on the internet.
After going through our blog, you must be feeling like doing the SEO of your website is simple. But don’t judge a book by its cover.
Google manages to constantly surprise us by consistently changing its algorithms. These changes will affect the ranking of your website on the search engine.
You must be thinking, “Isn’t there a list that can ensure sustainable growth of SEO?”
Considering that’s what you have in mind, you are in luck.
We have compiled a list of practices for your SEO progress and steps that you should avoid. It does not matter what kind of a website you have or which blog you are writing.
This is the solution for all types of webpages or website blogs.
The Do’s of SEO:
To make sure you kickstart the SEO progress of your website on the right foot, you should:
Use Long-Tail Keywords:
When users come to your website, what are they looking for?
They are looking for the solutions you can provide them. Rather than searching for a one-word query, they tend to go for multiple words. According to Ahref, people on Google search for 3 words.
If you are selling bags, you have more chances for website traffic if you use the keyword “leather bags for females” instead of just “bags”.
So, when you are doing your keyword research, try to go for maximum long-tail keywords.
Take care of user experience:
A common mistake that people make is they go too overboard with their SEO.
Meaning too many linking, excessive use of keywords, too much content, and similar steps. They forget that, along with the search engine, humans are the target audience for their website.
You might think that the search engine will improve your ranking with these tactics. But in reality, the search engine algorithm will pick up on what you are trying to do.
You will miss out on providing a pleasant user experience to the viewer and have your search engine ranking decreased.
When performing the SEO of your website, make sure to have a middle ground to please the search engine and also the user.
Can we keep applying SEO techniques without looking behind to see the effects?
This question is usually in the mind of people when they’re performing the SEO of their website. And the answer to that question is absolutely not.
Like mentioned earlier, Google is known for consistently changing its algorithms.
To make sure that your effort does not go in vain, keep on monitoring the performance of your website. You may use tools like Google analytics and perform a SEO checkup on Ahref.
Some of the factors that you will be looking at are:
- Returning visitors
- Average time on page
- Traffic flow
- Conversion rate
As we have discussed in our blog, optimize your website with SEO, Google wants to give the best user experience to the user. You need to ensure that your website is efficiently viewable across devices.
People usually miss this point while doing the website SEO, thinking it will not be a contributing factor. Whereas it can well be the reason your website rank decreases in the search engine.
Do you miss out on the 50% audience using a mobile device to access websites?
Of course not. So, while performing the SEO, make sure to test your website on multiple devices.
Look at Image optimization:
When adding images to the website, some key factors are overlooked. These factors can prove to be a downfall on your website in terms of SEO progress.
Some of the things to take care of when uploading an image on your website are:
- Filename: Make it easier for the search engine to recognize your image by giving it a relevant name. Preferably adding a keyword. If you have uploaded a cat’s picture, the search engine won’t know what it is, with the file name such as ‘image 123.’
- Relevancy: Your image must match the content you are writing. If you are writing about technology and use the picture of an animal, it will not only be confusing for the reader but also for the search engine.
- Size: Using high-quality pictures on your website is a good idea. Having said that, it can backfire if the file is heavy in size. The file will take too long to load. Again, not only will you have a frustrated website user, but an unsatisfied search engine.
The Don’ts of SEO:
Having talked about the ways for a sustainable growth of your website, lets now talk about the things that can waste your SEO efforts:
Don’t Overuse keywords:
When we have our keywords, can we use them as much as we can?
Most people think the answer to this question is yes. Whereas the real answer is NO.
Even after you have done your keyword research, placements of those keywords are important. You need to take into account the keyword density.
Why do we need to do that?
Else, you will give Google the impression that you are trying to outsmart it. Google can end up penalizing you in terms of SERP (search engine result page) ranking.
The recommended keyword density that experts recommend is 1-2.5 %. This means if it’s a content of 200 words, use the keyword 1 or 2 times.
Avoid Using Plagiarized Content:
As much as you like a certain piece of content from a website, make sure not to copy it on your website. Can we just copy content and get away with it?
Before making an effort, understand the fact that Google is the Hub of information on the internet. So, it is difficult to go undetected.
You will most likely be plunged down the search engine, as Google will know you are an authentic source to show the internet users.
Don’t Incorporate irrelevant Links:
Linking can be a great way for people to navigate around your website. You can see the downside of linking if the links are not relevant.
Supposing your website has a link on a particular item or service. Upon clicking, the user gets something else. You may think you’re just having views to specific pages, whereas Google has other ideas.
When it detects that you are not providing the right user experience, it can hamper your SEO progress.
Refrain from Using Inappropriate Guest Posts:
Guest posts are a wonderful technique for an off-page SEO. It is where you have your link on someone else’s website post. The thing to guard against is wanting a link on every second website.
You need a thorough research about the website before deciding to have a backlink or not. When you are doing your research, look out for:
- Domain authority
- Spam score
- Website traffic
To perform the research for the right guest posts websites and write engaging content, you can get in touch with Marketairre, a quality digital marketing agency.
Don’t Use Too Much Text:
Who likes a boring website with just tons of content? Surely you don’t.
Even though keywords and their affective usage drive SEO, a user wants to see variety. What will be enriching for your website are images, animations, and other media.
When a user is persuaded by seeing the media on your website, the search engine will know that your website is worth ranking.
After going through the content, one thing you must have noticed. SEO is not a sprint. It’s a marathon. You need to constantly monitor what your progress and adjust accordingly.
If you follow the Do’s and distance yourself from the don’ts mentioned above, you have every chance to allow your website to reach great heights to boost your business.