5 Future SEO Trends to Watch Out For
If you don’t have a digital presence in today’s world, then virtually, you don’t exist.
What makes us say that? Because over 60% of the world’s population is using the internet.
Want to know more numbers?
By the year 2020, social media had 3.6 billion active users. Along with this, there were almost 2 billion active websites.
With such a large population, if you’re a B2B service provider and want to thrive, your consumers are likely to be on the internet.
One of the most effective ways for your potential client to find you is via search engine optimization techniques.
We’ve already discussed SEO tips to optimize your website’s performance previously.
Reading it, you’ll get a good understanding of the importance of website optimization.
In this blog, we’ll be looking towards the future.
We’ll talk about the SEO tactics that are long-lasting.
Investing in these techniques will ensure the long sustainability of businesses while helping them in attracting the right audience.
So, let’s start to look at these techniques to increase your business growth.
With the increasing demand, SEO is getting smarter.
The days are gone where you can add tons of keywords, increase the word count, and expect a high ranking on the search engine.
How does the search engine detect if you’re trying to fool it?
Well, for starters, the search engine doesn’t only look at the content. It looks at the audience’s response to that content.
It looks at the bounce rate of a website or whether the people are engaging and converting.
This shift, which is expected to become more efficient in the years to come, has prompted people to look beyond just text and keywords.
Many people use graphical illustrations to get their message across.
Want an example of this shift taking place sooner rather than later?
Facebook encourages to use more graphic and less text in your posts. If you don’t do so, you might not be allowed to run a paid ad campaign on that post.
Make sure you keep giving creative graphics to impress your viewer. The more the user is impressed, the better SEO progress it gains and climbs the search engine ladder.
We’ve touched upon this in our blog AI and Digital Marketing- The Perfect Combination, how AI has made voice searches possible.
AI is the future of your digital marketing strategies.
To put your consumers at ease and give them the best experience, you’ll see more and more people performing voice searches.
With the searches becoming so easy, you can expect higher business success.
The easier it is to search, the better the chances for your business to find accurate leads.
Similarly, SEO will become smarter and present accurate results.
So, thanks to the futuristic function provided by AI, it’s a win-win for your business and SEO.
It’s not about being stubborn. It’s just the need of the time.
When a person accesses your website, they expect it to load fast.
If they don’t get what they’re expecting, they’ll just move on to another website.
Since the search engine wants to give the optimum user experience, it also takes the website speed into account.
Lower speed can cause a demotion in your search engine rankings.
If you think this strictness by the SEO algorithms is for a limited period, you’re mistaken.
Website developers will pay more attention to speed in the future, as search engines will make it harder for them to rank higher.
If you are in search of a quick-speed website, give us a ring.
At the end, we ensure you get an SEO-optimized user-friendly website to convert more clients.
As mentioned earlier, the text content will not be as popular as it is right now in 2021.
With the buzz that platforms like YouTube are creating, more people will prefer video content.
For that, the video you’re posting should be optimized and recognizable by the search engine.
This includes renaming your file, using tags, and other similar actions.
In the future, you won’t be able to get away by just using keywords and tags.
To check the video relevance, search engines also look at keywords voiced in your video.
Moving forward, you’ll see an increased demand for video content. This will enhance the competition to rank your business high on the search engine.
Wouldn’t you like to stand out in this competition by having a perfectly SEO-optimized video?
Are you reading this blog on a mobile phone?
If yes, you’re among the 4.2 billion people (90% of the world population) that access the internet on their phones. This number was recorded in 2020 and is rapidly growing.
Not convinced yet? Here is another number.
According to the number in 2020, of the total website visitors, 52% of them use mobile phones.
This number was in the 40%, just a couple of years before 2020.
What does that tell us?
If you’re not optimizing your business with mobile SEO, you’re not targeting half of the world’s audience.
To grow your business rapidly, you should ensure that your mobile user gets a pleasing experience.
You won’t be telling your website visitor, “Open the website on your computer for a better experience.”
If you just take care of the experience, you’ll notice your search engine ranking going higher.
If all of your focus was on improving your user experience for a specific device, it’s not too late to improve your mobile SEO.
We just can’t emphasize it enough.
‘The search engines want to ensure the best user experience for people.’
You can try all the technical strategies like keywords, backlinking, etc.
But ensuring you provide content to match your potential client’s need is the best SEO strategy.
To know the 5 Dos and Don’ts of SEO, you can check out our blog.
The SEO policies are consistently shifting.
In the future, it’s not hard to imagine that the SEO rules will totally depend on the consumer’s wants.
To prepare for this shift, you’ll have to thoroughly understand your target audience.
With these ever-changing SEO requirements, it’s hard to stay updated.
Would you like to ensure you’re not only aware of these SEO law changes but also apply them to stay ahead of your competitor?
To have a winning and dynamic SEO strategy, our experts are waiting to hear from you.
The Final Word:
It’s always better to prepare for the future.
If you manage to ensure you can adapt to the SEO trends, it will result in higher business progression.
To make sure you have futuristic SEO strategies that’ll sustain you for a long time, get in touch with Marketairre today.