5 Incredibly Helpful Tips to Increase Your Email Subscriber List Quickly
In today’s increasingly competitive business environment, you have to sustain your growth if you want to survive.
For that reason, brands implement all kinds of strategies to ensure they’re not left behind.
Email marketing is one of them.
Even though emails have been around for many years now, it has never been more important to use them to your advantage.
Many people consider it an ancient form of marketing, but the truth is, they don’t know how to make the most of it. One of the most critical things people often overlook is the email list.
While creating a powerful email list is no rocket science, it still requires some effort from your side.
Fortunately, you can keep the following tips in mind to increase your email subscriber list quickly:
1. Create Engaging Content
Right now, your inbox is probably filled with hundreds of unread messages. The reason why you haven’t even so much as looked at them is that you don’t find them interesting.
And why should you?
If they don’t have anything valuable to offer, they’re not worth your time.
Now that you’ve thought about this from a consumer’s perspective, think about it from a brand owner’s point of view.
It must hurt, right? Sending so many emails to potential customers only to find out that they’ve sent all those emails directly to the trash.
It’s not their fault you didn’t create compelling content.
So, the first thing you need to do is create content that’ll retain your visitor’s attention for more than a few seconds.
Keep their interests and concerns in mind while writing emails. When you imagine situations that they can associate themselves with, you’ve given them a reason to subscribe to your email.
2. Include Timed Pop-Ups
Yes, most of us harbor nothing but resentment for pop-ups, but the thing is, they’re not that annoying anymore. It’s especially true if you time them right.
For instance, after a consumer spends some time on your website, he can receive a pop-up that’s relevant to his needs. One of the most common examples is when people are trying to leave a page, and a pop-up appears.
And if you’ve used a creative call to action (more on that later), then there’s no way visitors will leave your website without signing up for your email.
3. Maintain A Healthy List
You’ve managed to retain more subscribers than you expected. Now what?
Should you wait for the cash to magically start flowing in? No, that’s not how it works. The point here is not just to keep adding names to your email list.
The key is to maintain a healthy list. One that consists of customers that are likely to engage.
If you have a large number of people but witness little-to-no interaction, then it’s time to rethink your strategy and get rid of all the inactive users.
4. Be Creative with Your Call to Action (CTA)
It doesn’t matter whether your business is small or big; one of the best ways to stand out is to give your brand a personality of its own. And that includes incorporating creativity in your call to action (CTA).
Most of the companies offer simple ‘Yes’ or ‘No’ options. Once users see that you didn’t even bother being creative, there’s no reason for them to subscribe to your emails.
Instead, you should use humorous CTA copies. While you can’t guarantee that they’ll sign up for your email right then and there, they’re likely to pause and think about it instead of directly exiting your website.
5. Offer Incentives to Your Customers
Do you love getting free stuff?
If your answer is yes, then you’re not the only one.
It’s a universal thing. People may find paying total fees for a service or a product expensive, but they’ll find it much more attractive if you offer them some discount.
Offering customers something in exchange for subscribing to your email is a fantastic way to increase the email subscriber list quickly.
If offering discounts to them is not feasible, you can sign them up to receive tips and strategies that you think they may find helpful.
Wrapping It Up
Digital marketing has revolutionized the marketing industry as we knew it. With more and more people shifting towards it, the thought of email marketing doesn’t even cross people’s minds.
But email marketing has the highest return on investment (ROI) of all the marketing channels. You just have to build a strong email list and then witness the results for yourself.