5 Proven Branding Tips to Boost Your Revenue
According to a survey conducted by Nielson, 59% of consumers make purchasing decisions based on the brands they love.
What makes the consumers ‘tick’ a brand to their credible list?
Well, let’s get this straight first: an attractive logo does NOT make your brand.
I mean, alright, it does signify and separate your business from the rest, but it takes more than that to earn the label of a lovable brand – a brand like Apple or Nike, for example.
So, if you’ve been making your way through generating more revenue for your company, these branding tips can help you two-folds.
Not only can you generate more revenue but also succeed in outlining your brand as a successful one.
But now, let’s dive into the hot waters straight away to find out how.
Find Your Target Audience
One of the common mistakes B2B businesses make is not narrowing down their target.
Broadening your horizon to reach a large clientele is good, but not when the people who come across you aren’t looking for that specific service you are selling.
For example, imagine a startup gadget retail store is looking for distributors or manufacturers to attract sales. It will be most unlikely for them to connect with an electronics store with a comprehensive product range.
And even though you market yourself the right way with all the right sales-y touch, you are actually targeting the wrong audience.
How can you avoid doing that?
- Conduct a competitor analysis to find out your niche.
- Perform a keyword search to rank better on search engines and appear on the first page.
- Include a landing page where your clients can get to know about you.
Now, I know it’s hard to flush down everything in one go, but you can always reach out to our SEO specialists for full competitor research and keyword analysis.
Often, brands forget one crucial thing: people love buying from brands they can connect with personally.
While you have a unique logo design and an attractive business name, creating your brand identity goes a long way. For that, you have to figure out the ‘why’ of what you do.
More than the products you sell, telling the world the reason behind what you do is a proven way of getting people to know you as a brand.
One way of doing this is by telling your brand story through visually pleasing ads that differentiate you from the rest.
Take the example of BMW and Audi.
Even though both the brands target the elite class, it took them a while to create a separate brand identity with which that specific class can relate.
When these brands reached that high spot, it didn’t matter the price range of the vehicles they launch. Instead, their name itself is enough to make their audience go ga-ga over their products.
If it’s slipped your mind, let us reintroduce you to BMW’s slogan: Designed for Driving Pleasure.
Or you can take a quick sweep over the internet as well to see how successful brands are creating their identity with simple, effective, and realistic brand positioning.
Use a Consistent Tone
Ever heard the phrase: “consistency is key”?
All good things take time. While it’s understandable to expect your business to take off right away after you start, making your people trust your services is vital to generating revenue.
And being consistent can instill that trust in your audience.
So, what do I mean by using a consistent tone?
Simply said, it’s developing a unique but uniform brand voice that you portray through your emails, ads, events, and more.
How does it help?
By making people recognize you immediately through every medium you target.
For example, Nike has been consistent with its brand positioning throughout by maintaining one slogan: Just Do It, making people recognize, connect, and take action instantly.
And it’s no wonder why Nike has risen atop all competitors.
Develop Trust & Loyalty
Once you manage to maintain consistency, it automatically makes way to developing trust and loyalty.
We’ve seen how it works for Pepsi and Coca-Cola.
Even though you’ll find people who prefer one over another (I’m neutral, though – it’s Mountain Dew for me 😉), their consistent fan base is proof of the efforts they’ve put behind their branding.
What does that mean?
Once you go all-in with the marketing efforts and make people trust you, you transform them into loyal customers – customers who won’t leave you for another brand, no matter what.
In turn, this makes your brand sustainable. And with sustenance comes growth, whether in terms of revenue generation or reaching the top position.
Retarget Your Prospects
Why do marketers emphasize so much on branding?
Because, as a business, you have to make sure your audience remembers you at the time of making a purchasing decision. And branding your business makes way to clear your path of generating more ROI.
How can you make your audience remember you? By retargeting them.
Retargeting is a marketing tactic where you target the people who’ve already visited your website or seen your ads on their feeds.
If they’ve seen your ad or website once, they’re likely to remember you after you repeatedly appear in their feeds. For that, you can use paid ads to quicken your sales funnel process.
Read: 8 Winning PPC Strategies for Your B2B Business
The way forward to boosting your revenue is pretty straightforward once you have the basics of branding – branding that transitions into making you stand out, serving its ultimate purpose.
Using the tactics we’ve outlined above is a sure-fire way to develop your brand without going off-track.
And if you find yourself struggling, our digital marketing geniuses have your back to guide you and your brand to success.