5 SEO Tips to Optimize Your Website’s Performance
We live in the digital era. Digital platforms are constantly eating away the conventional measures. From e-commerce websites to emails and promoting your business through social media platforms, we’re seeing the power of digitalization increasing by the hour.
Here, visually appealing and user-friendly websites show great value for businesses to market their services.
You might be wondering: is success guaranteed if I hire an expert to develop a website for my business?
Well, to answer your question, yes, and no.
While broadening your spectrum digitally is the way to go, having a successful online business is more than developing a website.
For that, you need to make your business stand out above the rest.
So, what’s the best way to do that?
While everyone emphasizes SEO techniques, there are few who really focus on fully implementing useful tactics. This is where this blog will give you the boost you’ve been looking for.
We’ve listed five helpful tips through which you can do to get your website higher up the search engine.
Read on to find out how.
Do Your Keyword Research
SEO revolves around keywords and their effective usage. Usually, when you start a business, you focus on marketing your products or services through an attractive website and putting it all out there for your customers to see. But there’s one approach you tend to miss – what your target audience is searching for.
Researching about the most searched keywords for your business is the way to effectively marketing your business. For example, if you’re a beauty products retailer, the words your audience is likely to search for is beauty products online, affordable beauty products for sale, etc. Having the relevant keywords in your site content helps upgrade your site’s ranking on Google search engines.
And let’s face it, how many people do you know who actually go beyond the first page in search of good, quality products?
But while incorporating keywords, it’s crucial too that you know where to add those. These include:
- URL of the webpage
- Meta description
- Title Tag
Focus on Website Speed
Imagine a prospective client reaches your website. If your website is slow to load the pages your client wants to open; it’s more likely that they’ll shut down your website and search for a better one.
It will just be time wasted for the user. The search engine does not like this. It only wants to promote those links that will be helpful for the users.
Ensuring that the user does not move to another website and the search engine recognizes your website, website speed is essential.
Optimize Your Media
How do you upload media on your website?
Do you just upload with the same abstract name that you download it with?
Usually, it doesn’t do much harm to your website. But when you think from the SEO perspective, it makes a greater impact.
While uploading any type of media on your website, you should rename it with your chosen keywords. The media can be anything from audio, video, or an image.
You might be wondering, why go through the hassle? The critical factor to note here is that your viewer notices the output only. But the search engine rates your website’s ranking according to its file name.
Renaming your file allows the search engine to identify and rank your media. Which eventually helps to rank your business higher up in the SERPs (search engine result pages).
A powerful way to prove that your content is good enough is by having other websites link to it.
As a business, you might be reluctant to do that since it may feel like you’re promoting other businesses, but in the long run, it proves your competence.
Here, you have to ensure the website you’re backlinking has a high domain authority. You can check the domain authority of a website through Moz.
The most common backlinking methods include adding a link on your site’s blog or through a guest post.
Make Your Website Responsive:
Over 55% of internet users open websites on their smartphones. As the hub of information, the search engine knows that.
So, if your website isn’t mobile-friendly or efficient enough, it’s more likely that your SEO progress will falter with time.
Wrapping it Up:
At the end of the day, it’s the users and customers you should be thinking about. This means not only helping them to reach your website but portray a quality one, too.
So, now you know the crucial things to get started. The possibilities are endless. And if you’re looking to grow your business digitally, we have SEO experts in our team at Marketairre, a quality digital marketing company, to help you move forward.