5 Tips to Write Email Newsletters That People Will Actually Read
Social media and websites might be in demand to connect people and enhance your brand’s voice, but is that all there is to digital marketing?
Does your digital marketing strategy revolve around only these two platforms?
If you said yes, let us tell you something you might not like or believe.
There’s a whole audience out there you’re failing to target. Who knows how many of them are your potential business clients?
The only reason they don’t know about you is that you’re not capitalizing on a vital digital marketing tool – Emails.
With the emergence of social media and websites, emails are becoming less popular among everyday people. But, despite that, ask B2B service providers, and they’ll still prefer email marketing tactics.
Don’t believe us?
Here are some Email Marketing Stats by Backlinko:
- 85% B2B marketers use some sort of email marketing tool.
- 59% B2B marketers consider email marketing as their top channel for revenue generation.
- 81% B2B marketers have email newsletters as their most-used type of content.
Focus on the last point – Email Newsletters.
It’s an extremely vital tool that CAN enhance your brand awareness.
Did you notice something? We said it Can and not Will.
Because just developing an email newsletter isn’t enough. You need to develop a newsletter that people find interesting instead of making the trash folder as its new home.
You wouldn’t want that, right?
So, how can you improve your chances of coming up with a compelling newsletter?
The first step – avoid basic email mistakes that we’ve highlighted in our blog, Guilty of Making These Email Mistakes? Here’s How to Step Up.
Now, let’s move on to the second step – which is what this blog is about.
We’ll tell you what you can do to come up with an amazing email newsletter.
Aren’t you excited?
So, with all that excitement building up, let’s begin.
Draft an Appealing Email Subject
Imagine your target audience are the busiest people in the world.
Are they really?
We’re not getting in that debate, but they sure would have lots on their plate, running their business.
Your email would be the last thing they will have on their to-do list, which may never be ticked off.
So, what’s the best way to grab their attention with your email instantly?
That’s to communicate with them, even before they open your email.
Sounds strange? Let us tell you how.
The email subject line is to tell your recipient about the email content. They usually decide whether to open your email or not, based on the subject line.
That’s how essential that one tagline can be, which people even forget sometimes.
Not only is your email subject line a must-have, but it needs to be short and convincing to attract the viewer’s attention.
Only if your potential client opens your email will they be able to view your newsletter.
Make It Easy to Unsubscribe
It’s general human behavior to be tempted by what’s forbidden.
Similarly, when you’re presenting your email newsletter, give your viewer the freedom to unsubscribe at will.
Do that by making the unsubscribe button visible.
Doing this increases the likelihood that your viewer will read your email newsletter.
Why do we think so? Because they won’t be worried/wondering, “where’s the unsubscribe option?”
With that query out of the way, they can enjoy your newsletter.
Now, let’s look at the other side of the coin. Your audience lands on your newsletter, and the unsubscribe button isn’t in sight.
In frustration of trying to find it, there’s more of a chance that they’ll be dragging your email in the trash folder.
Both options are in front of you. Choose for yourself, whichever you think is better.
Have Appropriate Call to Actions
Earlier, we’ve mentioned how websites and social media are talking about the digital audience, and that’s true.
When you’re using email, who says you can’t make use of the other digital platforms?
You’re not bound to use just one platform. You can even cross-market over multiple ones.
How’s that possible?
By mentioning your digital platform’s call to actions in your email newsletter.
You can chip in the links to your websites and social media platforms in your newsletter. This approach can create more authority with your reader.
They’ll have multiple platforms to know you and your business better.
But it can’t be that easy, can it? If it was, everyone would do it.
When you’re directing them to your social media platforms, you need to ensure they’re updated. Else, rather than creating authority, you’ll be creating doubts in the minds of your potential clients.
For that, you need quality social media marketing strategies to impress your viewers.
The same goes for your website. You need skilled website developers to give the perfect experience to your future consumers.
So, if you’re scratching your head and thinking, “where am I going to get these services?”
Save your efforts because we’ve got you covered.
At Marketairre, we have the experts you need to drive your digital marketing efforts.
As we’ve gained praises from our clients in the past, would you like to be our next successful client?
Don’t be a Sales Person
Yes, you want to market your services/products.
Yes, you want your reader to convert.
But can you make it too obvious?
If you do that, what’ll be the difference between your email and other pesky sales pitch your recipient would be annoyed of seeing?
Absolutely nothing. It’ll all be the same, and you can expect the same reaction from your recipient.
You know what it is, right? Trash folder.
Understand your audience by knowing what they want and what’re their problems.
Once you do, communicate through your newsletter what you can do for them.
Use the renowned 20-80 marketing rule.
By this, you can show your client that you care for their success, along with putting your message across.
Use Relevant Imagery
A picture speaks a thousand words. I’m sure you’ve all heard this quotation multiple times.
Newsletters are one of those places where you can put this saying into action.
As mentioned earlier, the person whom you want to convert with your newsletter is extremely busy.
They likely won’t have dedicated time to read through your newsletter.
So, you need to ensure your newsletter has engaging graphical representations to help your viewer understand at first glance.
Using excessive text can annoy your viewer so much that they can totally ignore your newsletter.
The last tip would be, don’t use graphics for the sake of using graphics. Make sure you’re using the right ones that don’t mislead or confuse your viewer.
Takeaway – Don’t expect your viewer to spend time understanding. Make it simple and engaging for them.
Wrapping It Up:
Did you notice a familiar trend in all these categories?
Almost all these efforts are to ensure your newsletter doesn’t end up in the trash folder.
You need to give your client every reason to read the newsletter and gain something out of it.
Now that you know what it takes to demand praise from your audience, when are you crafting your next email newsletter?