6 Results-Driven Lead Magnet Methods to Convert Leads
Are you getting good traffic on your digital platforms? If you are, good.
How many of them are converting into your clients?
Many business owners believe that just getting leads and traffic on your platforms is enough. Whereas in truth, you need ways to convert those leads into clients.
The competition in almost every industry is high.
When a potential client lands on your platform, you need to give them all the reasons to convert.
Yes, there are many ways to convert your leads into clients.
You can do it via a well-designed landing page, or if you’re a new business, you can check out our blog, Proven Demand Generation Tactics for New Brands.
But before you convert your future consumers, you first need to attract the quality leads on your platforms.
One technique is where you stand out and show your visitor you want to contribute towards their business growth.
These techniques are called lead magnets.
Now, what exactly is lead magnet?
Have you ever landed on a website, social media, or email and got offered free resources?
These can be free e-books, website check-ups, case studies, software trail versions, and similar others.
In most cases, you’ll have to provide your contact details, like email or contact number.
Since it’s considered a good deal, people usually opt-in for free resource in exchange for their contact details.
Have you ever availed of these resources? If you have, you were successfully attracted to the magnet.
As a business owner, what benefits can you gain by setting up lead magnets?
- Know the interests of your user and identify them as future consumers.
- Retarget them over and over since now you have their contact details.
So, can you just give away free stuff and expect leads to provide their details?
Definitely not. Else you will be facing losses and low ROI. Make sure you know what you’re doing.
Wouldn’t you want to see ways of increasing the effectiveness of your lead magnet?
If you do, you are exactly where you want to be.
In this blog, we’ll be discussing tactics by which you can enhance your lead magnets and amplify your client conversion rate.
Now that you have that information, let’s begin.
Give Them a Teaser:
If they know what they’re signing up for, there is more of a chance they’ll opt-in.
You can show them a part of the resource they’re signing up for.
This develops curiosity within your user, which leads them to sign up.
You can do it with almost all lead magnets. If your user decides not to sign in:
E-book: Show them the first couple of pages.
Education videos: Allow them to see the initial minutes.
Free Software: Give them access to limited features.
Why should they opt-in, even if it is free?
This will be the question you need to ask yourself because your potential consumer would want the answer.
You need to find a way to tell them how the lead magnet you’re offering can benefit their business.
You can use infographics for your social media or websites to show them creative stats and numbers.
There’s also the option of showing them testimonials of your previous client who have used this resource.
This develops trust in your potential clients for your business and what you’re offering.
Your time is precious. You can’t just be laying out lead magnets everywhere and expect leads.
In order to play it smart, you need to analyze your target audience and where you can find them.
Suppose, if a large audience of yours is interested in social media, is that information enough?
It definitely is not. Why?
Your audience might be fond of Instagram, and you would be targeting your efforts on Facebook.
Only when you have thorough knowledge about your audience, your lead magnets can work effectively.
Otherwise, it’s more of a hit and miss, which means more time wastage than success.
Update Your Lead Magnets:
Why would your audience want to read about stats of 5-10 years ago? Or know outdated business growth tactics?
The answer is that they wouldn’t.
These were just two of the many examples of why you should have updated lead magnets.
Not only in terms of what you’re offering but how you’re targeting.
Living in the year 2021, the most effective lead magnet 10 years ago would’ve been websites.
But today, social media platforms are a very good option for effective lead magnets.
When your future client lands on your social media platform, you need to give them a good enough experience.
Else, your lead magnet won’t even be viewed.
At Marketairre, we have social media marketing experts that will take your platforms to the next level.
The same goes for the lead magnets on your websites.
If you’re looking to optimize your website, we are waiting to hear from you.
Set a Limit:
Create urgency in them.
Once your client is on your platform and sees an offer, they could expect to be thinking, “I’ll avail it later.”
Once they leave, there’s a high chance that your competitors might approach and convert them.
That’s an opportunity gone begging.
Wouldn’t you like to avoid this from happening?
To do so, make users feel that the clock is ticking. When they return back, they might not have a free offer to avail themselves of.
You can get a timer to your lead magnet. Then, make them take that instant decision to opt-in.
Design Prominent Call to Actions:
What is the most significant element of your lead magnet?
Yes, it is the content, but the element that ensures the user opts in availing that content is your call to action.
Whether it’s your websites, social media platforms, or emails, your call to action needs to stand out. It should be appealing enough to tempt the person.
It’s a common error made by businesses of not having the call to action visible enough.
Your user hasn’t accessed the website to play hide and seek with the call-to-action button.
Instead, they expect it to find them and not the other way around.
You have managed to get the details of your potential client, congrats. But that was just the first step.
How do you plan to take it forward and ensure conversion?
To do that, you need a strong strategy of showing your potential clients the right content to convert.
As mentioned above, you need to have your target audience’s awareness to give them a personalized experience.
Talking about converting leads, do you know over 4 billion people around the globe use emails?
It’s considered vital lead mode of generating and converting leads.
If you want to know how to run a successful email campaign by avoiding common email mistakes, check out our blog.