7 Marketing E-Books to Step Up Your Marketing Game
Digital marketing is an ever-changing industry.
Every day your competitors are coming up with new strategies. If you don’t keep up with them, it won’t be long before your audience forgets that your brand even exists.
So, what can you do to increase your digital marketing knowledge without putting in a lot of effort?
Introducing digital marketing e-books.
They contain valuable insight from industry professionals. With the help of the following e-books, you can learn all the ins and outs of digital marketing.
So, without further ado, let’s get right to it:
Digital Marketing for Small Business by HubSpot
HubSpot is a pretty famous inbound marketing and sales platform amongst content marketers. As soon as the team announced that they’re writing an e-book for small businesses, marketers worldwide rejoiced.
Titled ‘Digital Marketing for Small Business,’ the e-book serves as a guide for startups.
It teaches how to make the most out of your online social media channels like Facebook, Google, and Twitter. While reading it will prove beneficial for everyone, it’s primarily going to help people build their marketing strategies from scratch.
The Beginner’s Guide to Blogging by DOZ
Blogging has become an integral part of digital marketing. It’s hard to envision an online strategy that doesn’t consist of bloggers writing about the latest practices in the industry.
As the name suggests, ‘The Beginner’s Guide to Blogging’ is a four-part book series that teaches you everything about blogging right from the basics.
Whether you’re struggling to find your niche or need some guidance to promote your blogs, this e-book has got you covered.
Data-Driven Content Writing by Uberflip
These days, writing compelling content isn’t enough. You also need to keep tabs on the content to determine what works and what doesn’t. If you’ve been doing this, great.
If not, then reading ‘Data-Driven Content Writing’ would be an excellent place to start.
The book essentially teaches how to develop compelling content strategies based on previous data. It will prove immensely helpful in identifying the underperforming tactics to improve your lacking areas.
The Beginner’s Guide to SEO by Moz
SEO has entirely transformed the landscape of digital marketing. Whether you’re a copywriter, social media marketer, or content marketer, you need to possess in-depth SEO knowledge.
‘The Beginner’s Guide to SEO’ provides an overview of search engine optimization and how it works.
It also explains the meaning of essential SEO terminologies like URL structure, meta tag, meta description, and keywords.
Bonus: ‘The Beginner’s Guide to SEO’ debunks some pretty common SEO myths.
Why Digital Marketing? by HubSpot
If you don’t have a solid online presence, you can say goodbye to growing your business. That’s where digital marketing can help you out.
If you don’t know where to begin, then you’ve got plenty of reasons to benefit from reading ‘Why Digital Marketing?’
It doesn’t only teach you how to construct effective strategies, but it also provides steps to manage them. From the importance of SEO to earning a substantial ROI, this e-book has everything you require to get started.
Social Media for Lead Generation by Marketo
Using different social media platforms to market your brand is a thing of the past now. Now, it’s all about lead generation.
Tapping into the undiscovered potential of social media platforms can boost your lead generation efforts.
That’s where ‘Social Media for Lead Generation’ shines. The writers identified an existing gap in the market and wrote an incredibly helpful e-book. It consists of different methods to get your audience to share content, resulting in enhanced lead generation.
Bonus: The e-book also has some adorable illustrations that are guaranteed to make you go ‘aww.’
The Ultimate Guide to Pay Per Click (PPC) Advertising by Web Ascender
While relying on organic leads to boost your sales is a valuable strategy, sometimes, it’s not enough. Having an effective PPC advertising plan goes a long way in attracting visitors that have the potential to turn into loyal customers.
This e-book lists detailed information about PPC, including when to use it, how to analyze PPC results, and what strategies to use.
By the time you’ve read the book, you’ll have a better understanding of the right time to run a PPC campaign.
(You can learn a lot more about the topic by reading our blog: Facebook Ads vs. Google Ads – The Struggle Is Real)
Time To Take Action
There’s far too much information out there regarding digital marketing. It’s impossible to consume all of it without feeling overloaded.
Fortunately, there’s no need to worry about all that. The e-books mentioned in the article exist to take the burden off your shoulders. They’re short, informative, and authentic.
While reading them is undoubtedly a great idea, you don’t have to stop there. If you’d like to make the most out of your digital marketing, then you’d be glad to get in touch with Marketairre.
We’re perfectly capable of handling a variety of your needs that will result in your brand reaching unparalleled heights of success.