7 Simple Yet Effective Ways to Increase Your SEO Visibility
S.E.O. Search Engine Optimization. Something that can EXPAND your business’s growth, but only if it’s done right.
If you have been following our blogs, we’ve been talking a lot about SEO.
Haven’t read those blogs yet?
Not to worry. Click here for an amazing dose of top-quality SEO content that you don’t want to miss.
You enter a rumble when you start your business. Whether you like it or not, it’s the survival of the fittest.
If your business isn’t getting attention, then it’s highly unlikely that it will survive, let alone thrive.
BONUS READ: 5 Dos and Don’ts of SEO
You need quality leads to convert into clients if you want to grow your business.
And in order to do that, your business needs to reach the right audience.
Do you see where we’re headed?
What’s your best bet of the clients finding you? We presume the answer you’re looking for is “On the Search Engine.”
And the harsh truth is, not many people remember whether you are 2nd on the list or 3rd. They only care if you’ve bagged the top position.
Don’t believe us? Let us ask you a question.
Without cheating, can you tell us who the 2nd person to step on the moon was?
Some of you might have that knowledge, but not many.
Similarly, the higher your business is ranked (on the first result page), the more chances you have to find the right audience.
We’ve told you the WHAT. Now, we’ll tell you the HOW.
And guess what, you don’t need to have significant prior knowledge about SEO.
We’ll address the techniques and methods in this blog that are (as the title suggests) Simple Yet Effective.
So, are you ready to enhance your digital presence? Here’s how you can do it.
Don’t Write for Search Engines:
It’s a largely misunderstood concept that SEO is all about using keywords.
Yes, your SEO strategy depends on keywords. Having said that, it’s “how well you use those keywords” and not “how much you use the keywords.”
Did you understand the difference?
If SEO was about stuffing keywords, you wouldn’t need the services of SEO specialists.
The no. 1 website with 200 words would have 180 keywords.
That’s not how the search engines operate. Instead, it looks at the relevance and what value your content will provide to the viewer.
BONUS READ: 5 SEO Techniques to Boost Your Business
So, it’s very important to provide compelling content with the right number of keywords. If you do this, more often, you’ll climb the search engine ladder.
Use Keywords in Your Media Files:
What you look at as an attractive picture or quality video, the search may see as “image-00069.”
No, we’re not trying to mess with you. But, unfortunately, that’s exactly what happens.
Most often, you wouldn’t pay attention to the naming convention of your media file on the website.
You just download from a source and publish it.
It’ll be difficult for the search engine to connect you with the right person if it doesn’t understand the relevance of that media.
Your website developer needs to make that small step of renaming your media file when uploading it on your platform (website or social media).
As small a step it is, you can expect great results in your search engine ranking.
Check Out What Your Competitors Are Up To:
What’s that number one goal of your business? To win the satisfaction of your consumer.
And it won’t come as a shock when we tell you, “Your competitors are doing the same.”
It’s always better to know your opponent rather than compete with them blindly.
So, when you’re focusing on your own SEO progress, you should also be focusing on your competitor.
BONUS READ: 5 Proven Tips to Boost Your Revenue
By keeping an eye on them, you’ll be getting the answer to very important questions like
- What are they doing?
- Are their tactics succeeding or failing?
- Who is currently leading the search engines?
Once you’ve gained knowledge about your competitors, you can modify and plan your SEO strategies accordingly.
Track Your Performance:
It’s not just about moving forward while executing your SEO plans. To be successful, a rare-view mirror can come in handy.
After specific intervals, when you’ve been executing a certain strategy for the longest time, assess the output.
You might be thinking, “Okay, I’ve stopped. What indicators am I looking for?”
Some of the things which can tell you whether you’re headed in the right direction are:
- High Return on Investment
- Lower Bounce Rate
- Increase in Keyword Rankings
You can’t just follow the same template while performing the SEO of your website. As the SEO techniques are consistently changing, your approaches should also keep on evolving.
If you’re interested in looking ahead to the future and the SEO tactics that can serve you well, check out our blog, 5 Future SEO Trends to Watch Out For.
Pay Attention to the URL:
As simple as it is, your URL is a vital part of enhancing your SEO progress. Why do we say so?
We’ve clearly mentioned above that your audience is humans. Make sure to impress them, and the search engine is secondary.
Well, we’re still standing by our statement, but still, there’s something else you should know.
How about you do something that can mutually impress search engines and your digital visitor?
That being the URL of your website. Rather than having a lengthy and ambiguous URL, you’re better off having a shorter and understandable one.
Why do we think that both parties will like it?
For the Search Engine:
When you have a keyword in your URL, it’ll be easy for the search engine to know what the website is about.
In addition, which can lead to increased website visibility, the search engine understands the website.
For the Digital User:
If you’re exploring websites for availing services, which one will you go for? The one with a long and random URL?
Or the one with the on-point and understandable URL? You’ll probably choose the latter, and so will your audience.
So, while your website developer is working on your website, the emphasis should be on the URL.
Use Long-Tail Keywords:
As time goes on, people are becoming more and more precise with their search queries.
So, instead of going for 1 or 2 syllable keywords, you might want to explore a more extended target to satisfy your clients’ needs.
It can also create authenticity for the search engine, that you know what you’re talking about.
BONUS READ: Negative SEO Tactics to Protect Yourself From
For successful long-tail keywords generation, you need to have effective audience research. The exact queries that your potential consumer may search.
Wouldn’t it be so much feasible if you had a digital marketing agency to research quality long-tail keywords for your website growth?
Well, stop wondering because you’re just a few clicks away from reaching your goal.
At Marketairre, we provide rewarding SEO services to boost your business.
To gain your trust, here’s how we enhanced the presence of Appliance Installation Specialist in Bay Area..
Be Yourself and Not Someone Else:
When we said above that keep an eye on your competitor, did you notice something?
What we didn’t say is copy them. And that wasn’t an oversight. There’s no point completely copying someone else’s SEO strategy.
You would be wondering, “why did we say that?”
Well, the fact is that not all 5 fingers are the same. Similarly, not all businesses have the same attributes. There can be a difference in resources, personnel, expertise, and so many things.
Are you trying to ditto copy someone’s plans? If you are, sorry to be the bearer of bad news, but you’re setting up to fail.
It’s better if you came up with your own strategy, else you might even lose your current SEO ranking/visibility
Where Do We Go from Here?
Search engine optimization is a complicated process for many. But does that mean you can’t achieve high search engine visibility?
You have the option to perform these steps and boost your search engine ranking for increased visibility.
Before going, would you like a bonus tip?
There’s a way you can skip the organic SEO process and get the top spot in the search engine.
That’s called Pay Per Click.
Get in touch with our PPC experts to know how you can jump the digital queue and get to no. 1.