7 Social Media Platforms to Keep Your Business in the Spotlight
Over the past 12 months alone, 332 million users came online, making it cross 4.7 billion internet users in total.
As a business, it naturally opens doors for you to reach and extend your clientele. After all, billions of users are currently on the internet. Like the past years, 2021 is no different when it’s about using social media platforms.
But the real difference is whether you are taking the best advantage of the social media platforms?
You must be wondering which one to choose from?
Obviously, it’s impossible to be an all-in-one guru, but knowing the following can help you select how to make the most by presenting your business on social media:
- What services do you provide?
- What audience are you targeting?
- What do you want to achieve out of your business?
Throughout the blog, we’ll be answering these questions by discussing each social media platform and the benefits you can avail of on them.
Currently, Facebook hosts 2.85 billion active users monthly. This makes Facebook the center of all things social.
But that’s not to say it’s not a professional platform. In fact, more and more small to large businesses are finding their way on this platform to form connections and build clientele. Especially as a B2B e-commerce business, you have tons of opportunities to leverage this site because of the excellent E-shopping experience.
Using a social media platform like Facebook means you have to keep on track with the trends. Being active is the key, which means engaging your followers with:
- Information about your services/company/mission.
- Videos about your brand development/events/offers.
- Links to your website or other platforms to increase followership.
An important point to note: users love content that develops curiosity. For that to happen, you have to include prominent and not-likely-to-be-missed CTA that they can’t but click.
And if that happens, mission accomplished.
Considering the wide age range of Facebook users (between 18-65 and above), it’s impossible to include all of them as your target audience. Instead, you can target the audience that is likely to be interested in your services.
For example, if you are a digital marketing agency offering 360-degree services on web development, app development, and other marketing services, other businesses, mostly startups, would be interested in knowing and hiring you. In turn, this brings you a great chance of portraying yourself in the proper light.
We’ve discussed this in a previous blog, but let’s say it again: users love buying from brands they trust.
Also, give this blog a go: Using Facebook Ads to Boost Your E-Commerce Business.
The Twitterverse moves at light speed. Simply said, you have to be really, really active to move with its pace, which means regular tweeting and posting follow-ups to keep your audience hooked.
But it’s no blog show.
What do we mean by that?
Well, Twitter has a 280-character limit, meaning you have to keep your posts crisp, clear, and concise. Of course, no one is expecting you to jump the bandwagon instantly, but consistency is key.
And not to forget, with Twitterities moving up to 1.86 million daily users, you can add content that resonates with your audience.
A good way of attracting attention is using hashtags (#) relating to your business based on the most searched keywords.
Find out more all there is to know about keywords in our blog 5 Dos & Don’ts of SEO.
Instagram is Facebook’s sister company. Largely attracting millennials, Instagram has risen above all social media platforms to be on the e-commerce front.
As a popular platform, Instagram is a perfect example of ‘show instead of tell.’ And that’s solely because of the photo-sharing feature Instagram has. For digital businesses, even small ones, it’s the best opportunity to showcase their products and services by sharing photos regularly.
Another feature Instagram has introduced over the years is ‘Story,’ enabling you to share a particular event through photos or short videos for 24 hours before the ‘story’ disappears.
Of course, the race between digital marketers is endless, but it’s all down to how fast you master the workings of Instagram to best utilize it for your business success.
Over the years, YouTube has become the hub of information for people to learn new things. More than just sharing videos, it’s a great way for businesses to connect with their audience on an interactive level than what other social media platforms offer.
As a business, you can have your own YouTube channel to spread information through tutorials and short videos or even product descriptions of your newly launched products.
One key aspect to remember here is keyword optimization. Few people regard YouTube as a search engine and more as a video-based platform only. But they couldn’t be more wrong.
YouTube video rankings work exactly like any other search engine, with your video content ranking top if you’ve incorporated the right keywords.
The key lies not in adding the keyword with the most competition but in using the keywords that have a higher likelihood of being searched.
Read more here: 5 SEO Techniques to Boost Your Business.
Founded in 2016, it hasn’t even been a decade since TikTok surfaced as a social media platform.
So, what gave way to its massive popularity with 800 million active monthly users?
Well, its format.
TikTok works as a miniature version of YouTube but with the highly engaging feature of encouraging users to make videos. The videos vary between 5 seconds to 60 seconds, raising the platform’s fame to unprecedented levels.
Since youngsters are mostly the active users of TikTok, it’s perfect to utilize TikTok ad marketing to engage the younger audience to your business.
Pinterest entertains over 290 million active users monthly, with more than half including women.
Although not all businesses use Pinterest as the main medium to engage their audience, the visually appealing content on this platform serves the right fit to drive traffic to websites, especially for home décor, photography, travel, and cooking recipes.
The only visible hindrance that may prevent you from leveraging this platform’s benefits is requiring expertise to create eye-catchy images to stand out. But that can be easily overcome by hiring a graphics and marketing agency that deals with every aspect of showcasing your business.
More than for B2C, LinkedIn is a platform where companies are likely to find business partners for their B2B business.
LinkedIn serves as a formal social media site with its users seeking information about the trends of their industry as well as connecting with other professionals.
So, although you’ll find fewer customers on this platform with no online shopping feature, given the right tactics, you can drive sales by branding the right way.
Wrapping It Up
No matter which social media platform you choose, or a blend of, learning the essentials is vital to success.
Since the digital world is on a fast pace, it’s now or never. Using the power of social media, you can take your business to newer heights like never before.
And if you’re looking for a little leg-up, team Marketairre would be happy to help. Connect with us today so we can help your business thrive.