8 Best Email Marketing List Building Tactics
In this digital age, more than 50% of the world population is using social media. Keeping that in mind, would you believe us if we told you there’s an equally potent, if not more effective digital marketing technique?
As hard as it might be to believe, more than 59% of business owners have found success using email marketing, according to Hubspot. That is how effective email marketing can be.
Did you notice? We said CAN be, and not WILL be. If you have a business, you are not guaranteed instant success with email marketing. You need to follow specific procedures to make sure your email strategy serves you well.
So, what is it do you need to do?
The most initial step would be building a mailing list of people you would want to target. This step is vital because you want to target the right people.
Look at it this way, if you have a shampoo business, there’s no point in emailing a bald person.
Now, let’s move on to the next step.
How will we make sure that our emails are read and do not end up in the trash folder?
If you are thinking, “it’s easy, just buy a mailing list.”
By doing that, you will only be wasting (not spending) money for not much gain. Sending emails without people’s consent will do more harm than good.
And if you are a new business and want to build an email marketing list, where is the starting point?
You have just reached that point by opening this blog.
We will be shedding light on how you can form an effective mailing list to grow your business.
Let’s start the discussion.
Show the Website Pop-ups:
Welcome the user to your website
Your website is an essential tool for growing your mailing list. The person who lands on the website will be looking for something you’re offering. This opportunity will be yours for offering the user to join the mailing list.
You can have a form launched, where the user put in their email. Make sure you don’t bombard them with constant pop-ups. This event can annoy the user to the extent that they will exit your website altogether.
Make your Call to Action More Prominent:
User’s time is important
Your user needs the email list sign-up button to find them instead of the other way around. They will not stick around and search for it. The call to action should be prominent and tempting enough. May it be the shape, size, color combination, placement, or whatever you think your audience will like.
If the user finds your content impressive and doesn’t sign-up, there’s no point.
Give a Value Proposition:
WHY SHOULD I SIGN UP?
This question is on the minds of users before that valuable click. Give them a definite reason and tell them what you are offering. Also, show them what they would be missing out on if they don’t join the mailing list.
Tell them about the discount offers they will know about, the knowledge they’ll get, and other perks your user will be deprived of if they don’t sign-up.
Customize Your Email Signature:
Sending an email to share future emails, how about that?
Even though your email signature is at the very end, it holds great importance. Usually, the readers would be curious to know about the person they’re interacting with.
Instead of just talking about yourself and your role, you can add in a prominent call to action. You will utilize the user’s attention after reading the email and make them a part of your mailing list.
Keep Updating your Content:
If something is not broken, why fix it?
It is usually accurate, but you can’t wait for things to be broken in emailing marketing. You need to be aware of the trends and what your potential audience would want to see.
Like, referencing GAME OF THRONE’S, “winter is coming,” if you’re selling summer clothes, it’s not a good idea for a marketing pitch. You should remember that users can often opt-out of the mailing list.
Sending them irrelevant emails will give them the reason for doing so. Hence, decrease your mailing list.
If so, connect with the experts at Marketairre, and make your social media platforms stronger to increase your mailing list.
Use social media:
2 heads are better than one
Leverage the social media platforms to enhance your email campaigns. From having sign-up options on the main page of your Facebook to subscription link in the bio of your Instagram and Twitter, possibilities are limitless.
For making sure it is effectively done, you need to ensure your social media platforms are healthy.
Wouldn’t you like to market your social media pages effectively?
Offer Free Demos:
If you are offered something valuable for free, wouldn’t you take it?
You probably would, and so would most of the internet users. You can offer something for a limited period, for free. To avail it, you can have them subscribe to your mailing list.
This method is an effective way of adding people to your mailing list, who will remain added even after their demo period ends.
Provide a Referral Bonuses:
Why not have others market you as well?
Have people in your mailing list to ask people in their network sign-up as well. Give them a tempting offer that would make them recommend their friends.
The word of mouth of people in your network would be more significant than someone they’ve never seen.
The Final Word:
Now you know how to build a strong email list, resulting in your business’s growth. There is no better time to start your email campaign than right now.
To start an effective email marketing campaign and increase your business return on investment, reach out to the experts at Marketairre. We are a quality marketing agency with many email marketing professionals in our team.
We will ensure to enhance your business value and make the right people hear your voice.