AI and Digital Marketing: The Perfect Combination
Capable of analyzing large chunks of data and making accurate predications to solving complex problems in a very little time.
Technology like this was unheard of in the olden days. But we’re not living in those times anymore, are we?
The world is rapidly changing. The current landscape requires you to adapt to these changes and take advantage of them.
In the sequence of new technology, the world was introduced to artificial intelligence.
With its endless possibilities, artificial intelligence can change your day-to-day activities, making your day more efficient and productive.
Would you like to know about another technology that has boomed in the 21st century?
That being digital marketing.
An industry said to be valued at over 290 billion in the year 2019, digital marketing has virtually overtaken print media.
Businesses are thriving by taking services from digital marketing agencies and getting quality leads.
With all that digital marketing and artificial intelligence are worth, think of the possibilities if they join hands.
Would you like to know the potential benefits of using AI technology in your digital marketing activities?
If yes, then you’re about to have your wish come true.
We’ve compiled a list of 5 ways to use this combination of AI and digital marketing for generating higher business leads.
Marketing is about targeted efforts towards the right audience and getting maximum results.
Imagine if you knew exactly who and where your target audience is. You’ll waste no time at all.
You can go right for your potential consumer to generate productive leads. How cool is that?
Well, with AI, you don’t need to imagine it because it’s a practical scenario.
And if you think that’s all, you’re mistaken.
To make sure you gain a high ROI while running your PPC campaign, information by the AI algorithm can play a big part to make the right bids.
Knowing who to target will save you a lot of time, which you can utilize for other business activities.
Upgraded User Experience:
All five fingers are not equal, nor are the 5 billion people on the internet.
Even your target audience may need personalized content and experience.
With AI, you can give them the experience of their desire and convert them into your next client.
How can we do that?
Because AI algorithms analyze large chunks of data and tells you about your audience’s wishes. This knowledge will bring about a higher number of leads.
One of the most common examples of AI improving your consumer’s experience on a digital platform is chatbots.
When a person lands on your website, they’ll be greeted by your chatbots, who will be ready to answer their queries.
If you want a chatbot integrated into your website and grab your audience’s praise, we expect to hear from you.
At Marketairre, our experienced web developer will program your chatbot to keep your website engaged. This will increase their chances to convert into your client.
The world is rapidly changing. Not a single person can tell you for sure what the next trend will be.
Yes, we did say person, which doesn’t include artificial intelligence.
AI can analyze tons of historical and other data, recognize the pattern, and predict the future changes.
What a massive boost it’ll be if you know the future trends before your competitors, won’t it?
You can have a digital marketing strategy to ensure you’re ready and your business value doesn’t drop because of that change.
If needed, you may also have to rebrand your business.
Of course, you would have a lot of things to do to run your business.
The AI tools can perform repetitive tasks or those that don’t require your approval.
Some of the examples can be:
- Post content on your social media platforms at the best times.
- Sending emails to people on occasions and events.
- Responding to replies on your social media comments or tweets.
- (As mentioned earlier) Chatbot responding to your website visitor’s query.
Making sure you keep your audience engaged makes them feel valued.
The time you save can be spent focusing on other, more important business operations.
Try typing a couple of words on google, and see what happens.
Of course, you’ve done it over and over before being suggested with different options.
But what you may not know is, it happens due to AI.
It does so by taking into accounts the data it has. These are the current trend, what others searched, what you’ve searched, and predict completion.
Now, you might be wondering, “how does it help in my SEO strategy?”
Suppose your website or social media is ranked no.1 on a particular keyword, ‘incredible toy store in Colorado.’
Your potential audience types “incredibal toy store in Colorado.”
Thanks to the AI search algorithm, it will detect the error, correct it, and have your business at the top.
AI algorithms make it easier for your target audience to find you, which will enhance your business value.
AI technologies have also allowed voice and picture input to perform searches. The most prominent examples of these are Alexa, Siri, Google Lens, etc.
AI has not only made searches easier but also bridge your business to the right consumer.
Wrapping it up:
Not using AI to amplify your digital marketing efforts yet?
If that’s so, it’s only a matter of time before your competitor(s) sneak ahead of you.
Now that you know how to enhance your digital strategies using AI, it’s time to incorporate them into your day-to-day activities.
This will allow you to make the most of your time and increase your business growth.