Copywriters are not superheroes. The modern world may trick us into believing otherwise, but they’re just ordinary human beings. One unique quality they do possess is persuasive writing skills. They’ve mastered the ability to attract readers, increase conversion and ultimately, turn websites into cash cows.
The good news? You can be a copywriter as well.
As long as you understand the strategies to write compelling landing pages, you’re an expert copywriter. And if you don’t know where to read these techniques, then you’ve come to the right place. In this post, you’ll read about some proven tips that can generate heavy traffic to your website.
So, without further ado, let’s get right to it:
Write Captivating Headlines
The heading of your landing page either makes it or breaks it for you. More often than not, headlines assert visitors that they’re on the right page. They won’t even think twice about exiting your page if your website didn’t meet their requirements.
A practical method of writing a killer headline is to keep a few things in mind:
- It should answer your reader’s question.
- It should convey what your product/service is about.
- It should not be more than 20 words.
Use Customer Testimonials
One of the most effective copywriting tips is not to write at all. You’re probably wondering what that means. Well, instead of writing yourself, let customers write for you. In simpler words, make use of testimonials. While using the testimonials of celebrities and experts is quite beneficial, they’re not your target market. So, choose testimonials keeping your audience in mind.
The reason why testimonials work so well is because they’re honest evaluations from real people. They show what it would be like if someone used your product/service. That’s why you should encourage them to send feedback, no matter if it’s good or bad. After all, you’ll only do better when you get a precise assessment from people that matter the most: your customers.
Emphasize on Solutions
Customers don’t care about the features of your product. At least not the moment they visit your landing page. And the reason is pretty simple. They’re already aware of what they want, thanks to the internet. Their interest lies in whether you understand their problem or not.
Think of the landing page from the customer’s point of view, not yours. That’s why some of the best businesses emphasize solutions and not features. While it is okay to mention them, don’t push them. Striking the right balance will be a win-win situation for both you and them.
Stick to Simple Vocabulary
It doesn’t matter whether you can write as good as Margaret Attwood or Emily Dickinson. Landing pages are not a platform for you to share a fancy vocabulary. Here, simplicity is your best ally. Clear and concise writing has proven to produce better results compared to complex language.
Sticking with simple vocabulary does not mean writing bland stuff. No, it means writing simply and concisely. An excellent way to do this is to write as if you’re addressing just one customer. The more your content feels like a conversation, the better chances it has to convert.
Conclude with A Strong Call-to-action (CTA)
If you’ve written an excellent landing page but forgot to conclude with a strong CTA, then all of it would’ve been for naught. That’s what makes nailing the CTA so critical. Visitors who don’t have an option to take action won’t waste their time searching for it.
Usually, experts recommend going for small CTA buttons and using a verb that directly talks to the visitors. And to make it even more interesting, remember to use a different color for the CTA compared to the rest of the page. It should retain the reader’s attention more than anything.
Creating compelling land pages is the key to increasing sales and leads. Thankfully, it isn’t rocket science. The tips mentioned in the article are a simple but effective way to start. But you have to remember that you won’t become a champion at writing them overnight. Create your unique writing style and stick with it. In the end, it’ll be worth it.