Don't Want to Register on Google My Business? Here’s Why You Should Change Your Mind
As technology is evolving, the demands of consumers have also increased. They need quick and easy solutions.
Naturally, that created more competition in the industries. As a result, more B2B service providers emerged, assisting businesses to grow.
But what are the ways for businesses to be recognized? One of the most effective ways to use digital platforms.
We’ve talked about ways to Spotlight Your Business Through Social Media in our blog.
But that’s all good to generate leads.
What if someone wants to get your physical information, such as:
- Where are you based?
- What are your working hours?
- What services are you offering?
Knowing all these capabilities is possible with the social network platform – Google My Business (GMB).
In the old days, yellow pages were commonly used to learn about businesses in the area. These yellow pages also had the contact details.
Despite being in alphabetical order, it was tough work.
Manually scrolling through all of the businesses. Tedious, isn’t it?
Well, GMB is a more efficient solution to serve this purpose. You can learn all the necessary details about the businesses around you instantly.
Google my business has created the utmost ease for various businesses to grow.
But despite this, you’ll find many businesses reluctant to register on Google My Business.
They might have their own different reasons.
The most common one is Fear: fear to try something new and risky.
But, if you do things right, do you know about the ample opportunities for business success?
Are you hesitating and unsure about having your business on Google My Business?
Well, in this blog, we’ll give you some compelling reasons to reconsider.
Here are some reasons why.
Find The Right Audience:
As a technology product seller, a female, interested in beauty products won’t be a fruitful lead for you.
Similarly, if you provide home services, will you benefit if a person from a different country finds you? Not really.
These complications are where GMB can prove to be of great help.
How? Because it only shows your result to relevant people:
- Who’ve asked for the services you’re offering
- Who’re located near you
Apart from this, GMB can also tell your consumers the times when you’re busy. This can let them know the perfect times to visit you.
Want to know more?
You can get valuable insights through GMB about where your audience is coming from.
This vital information can give you a clear picture of what future tactics to adopt and the areas to improve.
GMB has made everything transparent.
- Business Claims
With all these factors, there are very few chances for businesses to make false claims.
With the slightest lack of client experience, you know that they can provide negative feedback on your GMB profile.
Not only can it repel other consumers from your business, but it also grabs Google’s attention.
Your business can be demoted in the search results and experience a decrease in visibility.
Are you facing a situation where you’re getting suspicious negative feedback on your GMB profile?
Your competitors might be doing a negative SEO to get ahead in the industry.
To learn more about these sneaky tactics, check out our blogs, Negative SEO Tactics and How You Can Protect Yourself.
So, that was all about the worst-case scenario.
If you’re confident in providing fruitful client experiences, your GMB profile can be decorated.
Your profile might be the reason for your business to get great exposure.
Cross Marketing Tool:
When your potential client lands on your GMB profile, is that all they see? Not really.
You can also increase the traffic on other digital platforms. You can also give your consumers excessive information about your business.
These digital platforms include your website and social media platforms.
Once you’ve managed to gain their interest, they might be curious to know more.
This is where having effective websites and updated social media can come in handy.
For that purpose, we advise you to hire proven digital marketing that can do the needful.
And here’s the good news: you won’t need to go far in your quest.
You just need to connect with Marketairre, and we’ll take care of the rest.
To know our past experience and how we’ve boosted people’s digital presence, check out our case studies.
The digital platforms have pretty much overshadowed the conventional marketing tactics, and GMB is no different.
We’d earlier talked about yellow pages that are now offering digital advertisements.
You’d think, “Wow, they’ve adapted. Let’s go for the yellow pages.”
Well, part of that would be right that they have adapted, looking at the digitization around them.
But before you switch to yellow pages, you’d want to know something important. It’s Not Free.
Apart from yellow pages, you’ll also find other business listings that aren’t free.
That’s where GMB edges ahead. Apart from having amazing features and capabilities, you can list your business without paying a dime.
Nor will your client have to pay anything to view your GMB profile.
Search Engine Marketing:
We’ve touched earlier upon how you can gain the attention of Google upon negative feedback.
Now, let’s talk about gathering some positivity.
Once your business is listed on GMB, you have the chance to appear at the top of the search results.
This space is the Google local 3-Pack. It’s dedicated to showing the top business associated with specific keywords.
Above all these, this Google local 3-Pack evens out the plain-field.
How? If you’re familiar with businesses showing in the google searches, you’ll not see any paid ads or anything.
What does that mean? There isn’t a way to buy one of those critical 3-pack slots.
The two of the simple ways you have are to:
- Provide positive experiences to the consumers and get good feedback in terms of reviews and stars.
- Get yourself a skilled SEO team to enhance your GMB profile’s progress.
What’s one of the easiest for a lead to convert into your next client? Simplify the process for them to connect with you.
GMB gives that luxury. Your potential client can:
- Call you with just one touch if they’re viewing your GMB profile on their phone.
- Email you with a simple click.
- Visit your website easily.
- Check out your social media platforms.
In short, all the basic information that your potential consumers need will be in their hands.
With such ease and simplification, you’re giving them an amazing chance to become your next client.
It doesn’t take much to set up your google my business account. Not only is it free, but it’s also simple to create.
What requires effort will be to optimize and update your GMB account. For this, Marketairre’s experts are at your service.
Every second you waste can give your competitor a chance to expand their business on GMB.
So, what’s your decision?