Facebook and Google – two major companies that are captivating users’ attention globally.
Seeing the sudden upsurge in online businesses, small to large brands are always looking for innovative ways to reach customers. But promotions, discounts, sale offers only do so much when your customers can hear you at the right time. A sale in the spring season will only work its magic if your consumers know when to reach out. That’s where ad placements come in.
But don’t worry, we’re not talking about traditional ways of placing ads here.
So, with other ways of promoting your business in effect, such as email marketing (For more information, read our blog 8 Email Marketing List Building Tactics), quicker ways are gaining popularity amongst businesses. Why? Because as a business you need to reach your customers fast and rapidly. And since your audience wants answers right away, it’s now or never.
But with more and more businesses hiring professionals for creating engaging ad strategies, it can’t be more confusing.
And that’s the nail we’ll be hitting in this blog: choosing Facebook ads over Google ads and vice versa.
Let’s dive in.
Understanding Google Ads
Before we start, it’s crucial to understand how Google Ads work.
As the most popular search engine, Google entertains over 5 billion searches every day.
Keeping that enormous number in mind, think of the possibilities of expanding your business. And that’s possible only if you participated in your potential customer’s search list.
Because that’s how Google Ads work.
Based on the specific keywords a user searches, Google will place your ad in the searches if your ad content matches the keywords.
If your business ad is a service that a user is looking for, all the more reason to convert that user into your loyal client.
For product-based searches, Google places your ads in the shape of product and price listing.
Another key point to note here is that besides placing text-based ads, you can also use YouTube videos as ads.
The possibilities are endless.
But no matter which strategy you use, it all boils down to one thing: the prospect of doubling your ROI.
Additional tip: even though you have to pay more for Google Ads, the users are more likely to convert. That’s because they’ve been searching for that particular service or product at the time your ad pops up.
So, for every $1 you spend on an ad, you can get a $2 revenue with every click.
Facebook Ads – and how they help
As the most popular social networking platform, Facebook is a mine of opportunities for new businesses to introduce themselves to users.
Unlike Google, which solely focuses on the keyword searches to place ads, Facebook relies on its users’ activities, location, and specific interests to place an ad in their feed. And since Facebook is connected with Instagram and Messenger, too, you can align your ad strategy in line with your business needs.
So, how do Facebook Ads help?
When you place your ads on Facebook, it helps:
- Increase your brand’s awareness
- Boost user engagement
- Generate leads
- Drive traffic to your website
- Increase your content visibility
- Create awareness for your upcoming events
Choosing Facebook Ads over Google Ads or vice versa – How to Determine?
There is no hard and fast rule for choosing one platform over another. But there’s a definite criterion that helps get you closer to your goal. That criterion depends on:
Since Google and Facebook Ads use a significantly wide gap to place ads, it’s always better to evaluate your potential buyer’s intent.
From purchasing perspective, Google Ads serve the best purpose as it attracts users who only landed on the search engine with a buying intent. This widens your chances of converting the said user into your client.
Since Facebook Ads work by evaluating the user’s search preference, your ad will effectively put your business in front of a future client.
It’s impossible to compare Facebook’s audience with Google. Owing to the number of searches held every day on Google, it certainly gives you an edge to use Google Ads but only if you know what your audience is searching for.
But, with more than 2 billion users worldwide, Facebook allows you to increase your brand awareness and promote your events one step at a time.
Budget restraints are a significant factor in pulling marketers off ad strategies. So, it’s worth a comparison while choosing Facebook Ads over Google Ads.
Are you paying too much only to receive peanuts? And is your current strategy working its magic to acquire new customers?
Here, your chosen platform matters the most.
It’s fast becoming an acknowledged fact that Facebook Ads are more cost-efficient than Google Ads. That’s because Facebook only uses the demographics and location aspects without considering the keywords. But even though you will get more revenue for your paid advertisements, it’s less likely to compel the viewer into taking definite action.
Google Ads work the opposite.
By targeting keywords on your content, Google places your ad in front of the viewer. So, even though you will have to pay 2x more of the amount than for Facebook Ads, the ROI will cover the initial and apparent dent in your budget.
It’s a global world. And with the need to stay connected and not miss out, users spend more and more time on social media – on Facebook the most.
This gives Facebook a slight edge over Google. Users are less likely to engage on Google search engines unless they have to search for something.
Facebook runs entirely differently.
Checking the feed every few hours or even scrolling through, your ads are more likely to capture user attention and be ‘clicked’ (hence the name ‘pay per click’).
So, when it’s about engaging your audience, you can easily choose between the two according to what your current requirements are: long-term client commitment or immediate return on investment.
Wrapping it Up
No matter which platform you choose, the struggle will only be as real as you make it to be.
But now and then, it won’t hurt to test both Google Ads and Facebook Ads and see which platform is the key to moving your business forward.
For effective ad-building strategies and implementation, we’re always one call away to be of service.
Because when it’s about something as crucial as building on your business, you shouldn’t compromise for less than the best. And neither do we, at Marketairre.
The Final Word:
Now you know how to build a strong email list, resulting in your business’s growth. There is no better time to start your email campaign than right now.
To start an effective email marketing campaign and increase your business return on investment, reach out to the experts at Marketairre. We are a quality marketing agency with many email marketing professionals in our team.
We will ensure to enhance your business value and make the right people hear your voice.