Guilty of Making these Email Mistakes? Here’s How to Step Up
What is the driving force behind a successful business and increased revenue?
In terms of the digital platforms, it’s to convert your audience into clients.
Of course, this driving force needs a driver to ensure progress.
In the current landscape, where social media platforms are on the rise, there’s another way.
As hard as it might be to believe for some, email is still more effective than social media platforms.
Don’t take our word for it. Look at the stats from some reliable sources.
But the point to ponder is, does having so many people using email guarantee success?
You won’t be the first person that your recipient will get an email from, nor will you be the last.
So, why should your recipient take out their precious time and read your email?
Your email should have elements to make the recipient interested.
If your email is like the 100s other annoying email your reader received, there’ll be only one destination for it. The trash folder.
Now, how can email marketing tactics be effective in business growth?
We’ve discussed in our blog 8 email marketing list building tactics, about useful ways to grow your digital audience through emails.
After going through that blog, you would be asking the question, “that’s okay for growth. But what are the ways to construct a perfect email?”
Well, instead of telling you what you should do, we’ll do you one better.
In this blog, we’ll enlighten you on some common faults by businesses in their emails.
Why is it important to know these points?
Because you might be already doing this, without realizing its significance, until now.
Grammatical and Spelling Errors:
There are very few things that will annoy your reader more than seeing mistakes in language.
These may include the wrong word used at the wrong place or spelling mistakes.
You must think like, “It’s only one word, what’s the big deal?”
It might not be a big deal for you, but your reader, who has taken out time to read your email, will be irritated.
Just one wrong alphabet can prompt your reader to doubt your credibility. This reason will be enough to close your email or mark it as spam.
You can avoid this scenario in various ways. Some of the simplest methods are:
- Revise your content to send the perfect copy to your client.
- Use 3rd party tools like Grammarly to remove errors that you may overlook.
Confusing Subject Line:
If you think the focal point of your email that the reader wants to know is your name, you’re mistaken.
Instead, the reader would want to immediately know what the email is about.
Where would they expect this information to be?
They will refer to the Subject Line, which would likely be the first point they look at.
If your reader cannot grab the idea of your email, don’t expect them to stick around.
Look at your subject line as the title of your content.
For example, you clicked on our blog because the title was clear enough.
If the same title would’ve been ‘guilty of making the mistakes in terms of your writing in your marketing efforts?’
There’s so much wrong with this title. Probably the top one is no mention of email, which is the center point of this blog.
Using Funky Formatting:
Yes, it’s advisable to show something different to your reader. However, there’s a limit to it.
Among various reasons, your email content should be readable and understandable.
For your fonts, using too many funky styles, different colors, varying sizes would not bode well for your recipient.
Without a single word read, your first impression for your reader would be ‘you are non-serious’.
Why would they want to do business with someone having such an attitude?
Again, showing your reader something different is encouraged. You will be displaying your creative nature as well.
But there’s a fine line between showing creativity and being non-serious.
Contact Information Not Available:
If a person is interested in your business after reading your email, they’d want to connect.
A common oversight that businesses do is not putting any contact details.
Yes, people will add their name, company name, and designation. But are you really expecting them to track your company and its contact detail?
If you are, it’s just wishful thinking.
Most marketers advise not to stop at the contact number and give other means to connect as well.
One of the easiest ways to find people is on social media. You can put the links of your company’s social media handles at the end of the email.
Of course, you’d want to please your potential audience when they last on your social media.
You need to have it managed and up to date. In your busy schedule, you can have a reliable social media marketing agency take care of that.
Unnecessary Long Text:
Put yourself in your user’s shoes. You’ll have plenty of other business operations to take care of.
If someone is reading your email, they’ll want to quickly grab the crux of it.
If you keep going on and on in this scenario, you’re testing your reader’s patience.
This doesn’t mean you jump straight into the business offer.
You know your clients better than us, so you’ll be the better judge of when your email is dragging.
You can also get in touch with our email marketing professionals. We know how to craft the perfect email for your audience to be impressed by.
Applying a Robotic Tone:
“Dear reader. Thank you for reading this blog so far. We appreciate your time.”
Did this give you a better experience, or would you have preferred if we had used your name?
Without a doubt, you would’ve liked to be referred by your name.
In a blog, you don’t know the name of the person who is reading it. But in an email, you do.
Rather than using words like ‘user,’ ‘to whom it may concern,’ go for their names.
To ensure your email doesn’t feel too robotic, you can
Lack of Keywords:
You must be rightfully confused, thinking, ‘are my emails exposed to the search engines?’
This is because keywords are usually a part of the technique used by SEO experts.
What we meant by keywords was using those impact words to grab the reader’s eye.
If you’re sending an email to someone, we’d assume you’d have done your research.
You’ll know which words will trigger their interest.
They might be in the middle of the email, but their vision will catch those words when they sweep through the email.
Having said that, you can’t forcefully add words that make no sense at all.
Keep it as natural as you can, and you’ll have a happy reader hooked to your business propositions.
Invisible Call to Actions:
Text and images are almost in every basic email. Your reader would’ve probably seen lots of emails like these.
To stand out, add a prominent call to action.
These can be buttons or (for keeping it simple) hyperlinks.
One reason for a call to action can be justifying your point with a reliable source linked.
You can also use it to redirect the reader to your website.
This can impress the user, giving them a reason to become curious about what you have to offer.
Read it again, it CAN, not WILL.
To please your client with your website, you need an elegant website designed.
And for that, you need website developers who know how to keep your site visitor wanting to explore more about your business.
Summing It Up:
Marketing is all about winning your audience’s satisfaction.
Now, have an honest discussion with yourself and ask, “were you making these mistakes in your emails?”
Well, even if you were, all is not lost yet.
Starting now, you can reshape your email drafting strategy.
If you want to learn how to grow your business using other methods, you can read the books we’ve mentioned in our blog, 7 Marketing E-Books to step-up your marketing game.
Other than that, if you want to enhance your digital presence and increase your business value, we at Marketairre will be waiting to hear from you.