Heard about Snapchat? Here's how You Can Use It for Lead Generation
The introduction of social media has changed the way people market their businesses.
This happened due to an obvious reason. The social media platforms pulled people towards it like honey attracts bees.
People were enjoying what social media offered.
The result – Back in 2020, more than 3.6 billion people used social media.
Conventional marketing was getting too expensive and required much effort. That’s why the social media platforms pretty much overshadowed it.
Now, let’s look at how social media platforms can assist us in marketing our business effectively.
We’ve already talked about two significant social media marketing platforms in our blog, Facebook or LinkedIn: Which Platform Does Your Business Needs.
Over here, why not look at something different?
A platform that usually goes unnoticed deemed Just for Entertainment.
We’re talking about the famous media-sharing mobile app – Snapchat.
A platform with over 293 million worldwide users by the start of 2021, Snapchat possesses great potential for businesses.
Seeing different social media platforms being used by businesses, Snapchat also enhanced its features over time.
What are these upgrades in features, and how can Snapchat grow your business by generating leads?
These are some questions that we aim to answer in this blog.
We expect you’re excited and curious to know about that.
In this mixed state, let’s begin.
When you’re using one platform, you aren’t just bound to it. Cross marketing is an effective way to expand your business awareness.
Imagine a person lands on your Snapchat account and likes it. That’s the time to tell them about your business.
You can redirect them to a different platform and captivate their interest. This is possible by putting clickable links in your stories.
Give them an enticing preview of what to expect, if they do business with you. Convince them to make that precious action and redirect to other platforms of yours.
There’s one important thing to keep in mind.
Snapchat is a mobile app.
If you’re directing your user to your website, ensure that it’s mobile optimized.
You only have a short time to impress your digital user. So, give them all the reasons to stay.
Apart from redirecting to your website, would you like another suggestion for leads to convert?
Allow your potential client to be added to your mailing list.
Once they sign up and get consistent newsletters, you’re giving them a chance to convert into your next client.
Promotions and Giveaways:
Who doesn’t like Offers and Free Stuff?
Use this to drive your social media marketing campaign and increase the interest within your audience.
You can publish a compelling Snapchat story for the announcement.
We’d suggest organizing a contest, where they’ll upload content, talking about your business.
Do you want to increase your chances of engagement?
You can induce FOMO (fear of missing out) by keeping this contest time-bound.
Someone who uses Snapchat would be aware that the story doesn’t last for more than 24 hours.
If a potential client misses the contest deadline, they’d be more actively following your future content.
What about all these other ones who don’t win the contest?
Well, even that is a Win for you. How?
When they’re signing up for the contest, you can collect their contact information. These are your potential consumers whom you can target in the future.
There was once a time when the movie actors were premium celebrities. It was very difficult to get a gig in a Hollywood movie.
It still isn’t that easy, but guess what? It’s not needed as much these days.
Why? Because people have their own channel to display their talents. They have video streaming platforms like Vimeo and YouTube.
Want an example?
In 2019, more people would be aware of the subscriber battle between PewDiePie and T Series than Jonny Depp’s movie at that time.
And talking about channels to display your talents, Snapchat isn’t any different.
You have social media influencers who have a bigger following than many movie stars.
Their call to fame – Content on social media (Snapchat in particular)
Just think of the possibilities if they market your business or give positive reviews about your services?
Use their vast following to let people know about your business and what services/products you offer.
Sounds simple, doesn’t it? But not really.
Want to know why?
Suppose you’re offering technology products, and you end up having a makeup blogger marketing your business.
Reason – Just because she had a large number of followers.
So, for a successful influencer marketing campaign, we’d suggest you do your homework.
Instead of going for a big number, go for the influencer whose audience you think is relevant to your business.
Else, it’s a waste of time and money.
Engage Your Audience:
The first step of offering your services is to tell your consumer how you can assist them. Gaining their trust is a must.
And what’s the best way to earn their trust? By telling them how valuable they are to you.
Some of the possibilities with Snapchat are that you can:
- Respond to your future client’s messages
- Physically meet up with them and share it on your stories
- Hold question-and-answer sessions
- Start Snapchat streaks
Or you can do anything that could make your future client feel special.
You can even offer free demos or consultations.
What good can that do?
It can make them share positive reviews about you on their own Snapchat stories.
If even a couple of people from their Snapchat friends become your next lead, that’s a success.
Customized Lenses and Geo Filters:
Assume your potential client wakes up, opens Snapchat, and sees a lens of your business. That can make them curious to know more.
With Geo Filters, they can take a trip to your facility by sitting at their home. It’ll all be so real.
That’s the impact that can win your future client’s satisfaction for a future business proposition.
With these Filters and Lenses, you have the creative freedom to interact with your audience. These include Snapchat ads and animations.
Once your Filter and Lens find their way into Snapchat’s Library, just imagine. How many millions of people will come across your business?
Talk about business awareness, right?
As mentioned earlier, Snapchat is a platform that’s usually overlooked, despite having a large audience.
This opportunity can be perfect for you to start approaching your target audience on the platform.
The question that you’d be asking is, “It all sounds good. Where do I start?”
Well, for that, you need to take the services of an effective digital marketing agency. Wondering where you might find one?
You don’t need to go far, because Marketairre is your next desired destination.
We have a skilled social media marketing team that knows how to enhance your presence on the platforms.
Want an example? Here’s how we helped an online gamer to increase her follower on Facebook.
Would You Like to Be Our Next Happy Client?