Helpful Tips for Choosing a Name for Your Domain
The internet is a host to well over 1.8 billion websites in the year 2021. For people to find your website is like finding a needle in a haystack.
When it comes to making sure that the right people find your website, you can achieve that via SEO.
If you want to know more about SEO, check out the series of blogs we’ve written.
SEO is a vital process, but, is that all? Not really.
Another thing to do is being easily rememberable and accessible.
We don’t mean having a simple business name and be accessible.
If you’re only focusing on these aspects, sorry, but you may be lacking behind.
The answer to Why is– We live in a digital era.
Your competition might be enhancing their digital presence and growing their business faster.
So, along with having consistent SEO progress, having the right Domain for Your Website will help.
Choosing the right domain is a vital part of launching a successful business.
There are a lot of factors that people are unaware of while buying their domain. Due to the lack of awareness, they regret their decision later.
But the good news is that you don’t have to be one of those.
Why do we say that? Because you’ll see some basic factors and suggestions for purchasing your domain.
Where – In this blog that you’re reading.
Sound interesting, doesn’t it?
So, let’s begin.
Remember keywords? The elements used to make your website grow on the search engine.
Well, have you ever wondered what makes the search engines rank a particular keyword?
One of the key factors search engines look for is how much those people are searching for a particular keyword. So, the highest searched keyword is usually the most valuable.
Since people are using a keyword more often, imagine the potential exposure if your domain has a keyword in its domain.
Your website might get a decent search engine rank, even before you’ve done any on-page or off-page SEO.
So, while deciding your business name and buying the domain, think from an SEO perspective, too.
If you want more reason why, check out our blog, 5 SEO Techniques to Boost Your Business.
Keep Them Short
The amazing and outstanding innovative technology. No, these are not the attributes of a company we’re stating.
We’ve actually seen companies with similarly large names as this one.
Can’t you recall any such companies? Well, that’s one of the many reasons not to have a long business name.
If you don’t recall any such business name, how can you expect your consumers will?
A business name that’ll eventually reflect in your domain name.
Imagine, instead of making it easy for your consumers to access your website, you’re making it extra hard for them.
Potential Results – Losing future clients.
Sometimes, instead of going for the easier option, we go for the more difficult one.
We take the risk of trying to select a business name that’s already a known enterprise.
Apart from the SEO factor and the fact that your website will be difficult to rank, there’s the human factor.
When your consumer hears the name of your business, their mind will go to the other one, not you.
So, to avoid such a situation, we would recommend that instead of following trends, BE the trend.
Design your brand from scratch. Not only choosing your business name and domain. But also, your logo, marketing content, creatives, and all related things.
Are you thinking, “This is a big ask? How will I do it?”
Well, it’s not, if you know the right people to do the job. And guess what, the Right People are interacting with you right now.
Let us assist you in becoming the Next Big Thing in your industry.
Avoid Numbers and Special Characters
Creativity is important, but too much of it can become abstract and confusing.
If you have your company named Cursor9 and choose a domain name as Cursor-0009, is that feasible?
Not only will it be harder to remember, but you’re making your potential clients type more than they want.
We would highly recommend you reduce the numbers and characters in your domain.
If a feasible domain isn’t available, you might want to consider changing your business name.
To avoid confusion and inconvenience, you can check the domain availability before choosing your business name.
You don’t want to make the effort of brainstorming a name, doing your branding, only to find out the domain name you selected isn’t even available.
It would be such a waste of time, right?
Should Be Verbally Easy to Say
When you talk about spreading brand awareness, it doesn’t only have to be digital.
Another powerful way is the Word of Mouth what the consumers and people are saying about your business.
If you’re looking for digital reviews, registering to Google My Business is a good option.
On the other side, if you’re looking for referrals and people saying nice things about you, your business name needs to be simple.
Simple enough that it’s verbally easy to pronounce. It can also be useful for the person to remember the spelling of your business name.
What will that do? Of course, make it easier to access your website, thanks to the domain name.
So, the bottom line is – When you’re thinking of a business name, apart from the SEO and digital effect, keep the human factor in mind.
Because at the end of the day, it’s humans you want to target. And the search engines are just a tool to find them.
The Final Word:
Some businesses don’t prioritize brainstorming a feasible domain name as they should.
They’d rather focus on other things instead of making it easy for more than 60% of the worldwide internet users.
You need to find the right balance by choosing a convenient domain name for the search engine and your potential clients.
If you keep the above-mentioned factors in mind, you’ll be well on your way to making the search engines and your clients happy.