Important Lessons to Learn from Netflix’s Winning Marketing Strategies
As you continue watching the hit Canadian show ‘Schitt’s Creek’ on Netflix for the umpteenth time, here’s what we’d like you to think:
- How did Netflix become a streaming giant?
- How does it continue amassing millions of subscribers every year?
Even if you’re not in the entertainment industry, the reason behind the platform’s success is guaranteed to teach you a thing or two.
It would be unfair to credit Netflix’s triumph over other streaming platforms to just its marketing strategies.
But Netflix didn’t reach 207.64 million subscribers merely on the content it is providing.
Apart from churning out engrossing TV shows and movies one after the other, Netflix is also considered a marketing prodigy.
(Read our blog 7 Winning Strategies for Account-Based Marketing to learn about a different yet equally effective type of marketing strategy)
Here’s what you can learn from it:
Use All Platforms Effectively
Not a lot of people know this, but Netflix started out as a DVD delivery service. But when Amazon and Walmart entered the industry, Netflix’s viewership dropped, resulting in the platform switching to streaming videos.
Today, you can watch Netflix on your TV, smartphone, tablet- just about any electronic device.
Netflix left no stone unturned in meeting the audience where they felt comfortable.
And it doesn’t seem like Netflix is stopping anytime soon.
An excellent example of using multiple platforms was displayed when the second season of the 80’s-inspired blockbuster show Stranger Things was set to return. Instead of promoting it on just one platform, Netflix used Snapchat, Twitter, Facebook, and Instagram to entice its audience.
(Since we’re talking about using different platforms to attract audience, read our blog Ways to Boost your E-Commerce Business Using Facebook Ads)
Key Takeaway: Utilize cross-channel marketing to reach your target audience.
Channel Your Inner Creativity
Part of the reason behind Netflix’s unparalleled success is its original content. But more than that, it also relies heavily on creative advertising.
For instance, after you’ve binged watched a couple of episodes on Netflix, a screen prompt will appear and ask, ‘Are you still watching?’
Sure, viewers get annoyed every time the platform does this, but that’s not the point here.
The point is that Netflix, with its out-of-the-box screen prompt, encourages viewers to continue watching, and thus, retains their interest.
Key Takeaway: Attract your audience through unconventional means.
Incorporate Humor into Your Content
Injecting humor into your content is only suitable if the product or service you’re selling isn’t controversial.
Writing bold and funny headlines grabs attention quickly, but if it’s an ill attempt at trying to be funny, then it can backfire just as fast.
Luckily, if done correctly, hilarious content can generate tons of engagement.
And no one does it better than Netflix.
It’s understandable. The streaming platform primarily focuses on millennials. So, their brand tone is more on the laid-back and casual side.
In fact, Netflix is so big on humor that they’ve created a Twitter account called ‘Netflix Is a Joke,’ where they regularly share hilarious and relatable memes.
Key Takeaway: Your audience will love the humor that’s not insensitive and inconsiderate.
Learn From Your Mistakes
To quote everyone’s friendly neighborhood Spiderman, ‘With great power comes great responsibility.’
Or, in the case of digital marketing, ‘With great popularity comes great controversies.’
Netflix hasn’t always played by the rules. They have their fair share of getting in hot waters. But instead of presenting excuses or justifying their behavior, their team straight-up apologizes.
Once, Netflix posted a seemingly harmless tweet ‘To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?’
It was a reference to the subscribers watching the same film repeatedly. However, the tweet misfired after users started raising privacy concerns.
- How did Netflix know about these people?
- And more importantly, why would Netflix share this information on Twitter?
But then soon came an apology announcement by Netflix, assuring subscribers that their data won’t be shared with third parties.
The result? Despite the controversy, Netflix managed to add 40 million subscribers during that period.
Key Takeaway: Try to remain in your audience’s good books, even when the odds seem stacked against you.
Create Innovative Experiences
Have you experienced Bandersnatch?
It’s one of Netflix’s most innovative offerings. Notice how we’re saying ‘experienced’ and not ‘watched.’
That’s because Bandersnatch is not just an ordinary film. Instead, it’s the first-of-its-kind feature film that allows viewers to make decisions on behalf of the protagonist.
In many ways, Bandersnatch is a huge innovative step forward in the entertainment industry. And it’s all because Netflix was willing to break the mold by offering viewers something they had never seen or experienced before.
Key Takeaway: Think outside the box and give your audience memorable experiences.
(Also: Read our blog AI and Digital Marketing: The Perfect Combination to know how it can give your brand a competitive advantage)
Dare To Be Different
These were just a few of the many lessons that marketers can learn from Netflix. After all, there’s a reason why people call Netflix the king of media.
They like trying out new things every now and then by exploring the vast sides of marketing. Sometimes they’re successful. Other times, they’re not. But at least Netflix is willing to try, and that’s the only thing that matters.
If you’d like to implement time-tested strategies into your content, speak to one of our representatives at Marketairre today to find out how we can help you.