Looking To Enroll in Digital Marketing Courses? Consider These 5 Options
Digital marketing is not a luxury anymore. It’s a necessity.
Whether you run a blog or you’re interested in making your cat’s video go viral, digital marketing is the magic that can do wonders for your content.
But, if there’s one thing watching Netflix’s famous show The Witcher has taught us about magic, it’s that first, you need to learn from the best, especially if you’re a beginner.
For instance, in the show, there’s a character named Yennefer. When we first meet her, she’s a scared woman, unaware of her magical abilities.
However, under the tutelage of Tissaia de Vrien, an experienced and skilled mage, Yennefer goes on to become the most powerful sorceress of her kingdom.
In digital marketing’s context, you need assistance from marketing industry leaders. Luckily, they are more than willing to share valuable insight with the rest of the world.
That’s why they’ve developed digital marketing courses that can help you make the most out of your business’s online presence. Some of them are free, while others are paid.
In this blog, we’ll be discussing a few of those programs. Hopefully, after reading about them, it would be easier for you to choose the one that suits your needs the best.
Let the learning process begin.
The Complete Digital Marketing Training Course (Udemy)
Whenever people think of online courses, Udemy is the first platform that pops up in their minds. So, it only felt natural to start this list with The Complete Digital Marketing Training Course on Udemy.
It has over 300,000 students from all over the world. With a stellar rating of 4.5, it is one of Udemy’s best-selling courses.
The program consists of over one thousand lectures divided into eight topics. They cover everything about digital marketing comprehensively.
Some of the topics include:
- Digital Marketing
- Email Marketing
- Facebook Marketing
- Social Media Marketing
- Google Ads
- Marketing Strategies
- Mail Chimp
- Sales Funnel
After completing a section, students are then given projects so they can apply whatever they’ve learned. It costs $200.
However, Udemy occasionally offers the course at a discount price. So, if you’re interested, make sure to check the website every now and then.
You also have the option to withdraw from the course within 30 days and receive a full refund. A month should be enough to identify whether it is suitable for you or not.
Google Digital Marketing Courses (Google)
Many people don’t know this, but Google also has an online learning platform known as Digital Garage. It offers several free courses related to business, career, and development topics. Digital marketing happens to be one of them.
The best thing? You don’t have to pay a single penny to get enrolled. All the courses are free.
Additionally, the content of the programs varies. So, whether you’re an up-and-coming entrepreneur or a well-established marketer, you’re guaranteed to find it beneficial. Upon completion of specific programs, you’ll receive a certificate, which is recognized globally.
At Digital Garage, you’ll find the following topics related to digital marketing:
- Fundamentals Of Digital Marketing (includes a certificate)
- How To Start An Online Business
- Mobile Marketing
- How To Make Sure Customers Find You Online
- Social Media Advertising
- How To Promote A Business With Content Marketing
- YouTube Course (includes a certificate)
Digital Marketing Course (ClickMinded)
Founded by Tommy Griffith, an experienced SEO practitioner, ClickMinded is an online digital marketing resource. The platform is primarily known for its seven digital marketing courses:
- Search Engine Optimization (SEO)
- Paid Advertising
- Content Marketing
- Email Marketing
- Social Media
- Sales Funnel
- Web Analytics
One of the best things about these programs is that they are being taught by professionals working in the industry. In this way, you can stay up to date with the latest development and trends of the marketing world.
The duration of each course ranges somewhere between 3-6 hours. But to make it easier for people to learn, they’ve distributed the lessons in small segments.
To access all seven courses for a lifetime, you’ll have to pay a one-time fee of $1997. All of them come with certifications and a 14-day money-back guarantee.
Content Marketing Course (HubSpot)
Content is the lifeblood of marketing.
That’s why enrolling in HubSpot’s Content Marketing Course would be an excellent decision. It’s free for those who are willing to improve their strategies. And, once you’re done with it, you’ll receive a certificate.
The course contains 52 videos, and, as the title suggests, they teach you how to create relevant and attention-grabbing content. Some topics highlighted in the program include:
- The Power of Storytelling
- Building A Content Creation Framework
- Planning A Long-Term Content Strategy
- Generating Content Ideas
- Creating Quality Blog Content
- Your Audience Loves to Read and Share
- How HubSpot Uses Blogging to Rank #1 On Google
- Extending The Value of Your Content Through Repurposing
- Creating Topic Clusters and Pillar Pages
- How To Create a Successful Video Marketing Strategy
- Building A Guest Blogging
- Strategy Powered By SEO
- How To Effectively Promote Content
- Measuring And Analyzing Your Content
Online Marketing Course (Copyblogger)
Brian Clark, Copyblogger’s founder, is dubbed as the Meryl Streep of content marketing. That’s one of the primary reasons why his course is so popular among marketers.
Unlike other courses on the list, this one is delivered through a series of 20 free emails and e-books. All you need to do is register for it using your email address.
Whether you’re writing copy for an ad, landing page, or article, readers will only go through it if it’s engaging. And Copyblogger’s Online Marketing Course shows you exactly how to do that.
Unfortunately, our current education system does not pay attention to one of the top emerging industries: digital marketing.
There’s no classroom in the world where you’d have to sit while a professor tells you how to meet your business goals.
So, the best course (no pun intended) of action here is to learn from online programs. We recommend trying out the free ones first. If they’re not your cup of tea, go for the paid ones, preferably those that offer refunds.
With all this information just lying around, not taking advantage of it would be a colossal mistake. Even if you’re watching a few minutes of them every day, you’re on the right track.
To quote Elizabeth Simmons from Marvel’s Agents of S.H.I.E.L.D., ‘The steps you take don’t need to be big. They just have to take you in the right direction.’