Negative SEO Tactics to Protect Yourself From
What is the way to stand out amongst the competition in your industry?
Let us ask you another question. When you need to search for something online, where do you go?
For most people, it’s the search engine, in particular, Google.
Google doesn’t reveal its original statistics. But according to HubSpot, there are about 63,000 queries searched every second.
Do your math. That’s approximately 5.6 billion searches per day and 2 trillion searches per year.
With so many people performing searches to solve their problems, it’s a perfect opportunity to show them your business.
The higher the rank, the more chances you have to be seen.
Now, the golden question that you’d want to ask is, “How do you get up there?”
If you’re willing to pay and get on top of the search engine, we recommend you check out our Pay Per Click service.
However, if you want to follow a process and earn your rank organically, Search Engine Optimization is a method for you.
Want to know more about what SEO is and how and can it assist your business?
Check out our blog, 5 tips to optimize your website’s performance.
SEO techniques have great potential to boost your business growth and values.
But as the saying goes, one man’s tool is another man’s weapon.
You’re not the only one who would know about the SEO techniques, nor will you be the last one.
Competitors in your industry surround you. People who’ll pretty much do anything to get ahead of you.
Now, you must be wondering, “Why would they want to improve my SEO efforts?”
The simple answer to that is, “They wouldn’t.”
Confused? Let us explain.
The search engine only promotes sources that can likely bring value to the viewer.
Certain activities can cause you to lose your ranking. But why would you do it?
You wouldn’t, and that’s where the concept of negative SEO comes into play.
These are the practices that your competitors use to demote your search engine ranking.
They do this by using some unethical tactics, that search engine doesn’t appreciate.
These negative SEO practices can instantly ruin your efforts to gain a high ranking.
You wouldn’t like that, would you?
BONUS READ: 5 SEO Techniques to Boost Your Business
It’s better to be proactive rather than reactive.
To know what these attacks can be and how you can save yourself from it, you’re lucky that you landed on this blog.
We’ll tell you how you can spoil the plans of your digital attacker of demoting your ranking.
So, with all that being said, let’s begin.
Tell us, when you do your off-page SEO, how much research goes into it? The reason is that you want high-quality backlinks to improve your rankings.
You know that spammy and non-quality backlinks can demote your rank. And the fact is, you can’t stop anyone from creating a backlink for your website.
Are you getting what we’re trying to convey?
The attacker can create unrelated or useless backlinks to make the search engines gain attention. But, of course, the search engine doesn’t know it’s an attack.
So, at the end of the day, it’s your loss.
You must’ve often heard ‘prevention is better than cure,’ but in this case, there’s no prevention. You can’t stop anyone from creating a backlink for your website.
What you can do, however, is monitor the progress of your website. Make sure your SEO personnel is constantly monitoring your progress.
If you see anything suspicious or activity that’s not yours, you can act by reporting it.
Reacting too late can mean the damage has been done.
Publishing Negative Reviews:
In this digital age, is it too hard to have a bunch of friends or acquaintances? Definitely not.
If you get bad reviews, what’s your first impression? Your potential customers will get the wrong impression of you.
Let us tell you that’s not the only thing you need to worry about.
You might not know it, but the search engine takes the review and feedback very seriously.
Particularly on its own platform, ‘Google My Business.’
Getting a large number of negative reviews is enough for a search engine to demote your rank.
If you have a restaurant, you might be getting negative reviews from people who haven’t even seen your location.
Sadly, there’s no way you can remove a review on Google My Business, real or fake.
But what you can do is contact Google My Business and follow instructions.
Yes, the process might be long but if you want any chance of justice, have patience.
Hacking the Website:
The search engine says you’ve done something, whereas it wasn’t you. This might be one of the most commons actions by digital attackers.
When a person hacks your website, they’re in control. They can do whatever they want to your website.
They can change your website’s URL, content, graphics, and other things to make the search engine act. If this leads to the demotion of the website, that’s a successful negative SEO.
Among the most effective actions you can take, running a website audit is at top of the pile.
This audit should tell you if your website is at risk of being attacked. But, of course, it’s better to foil the hacker’s plans before they’re set in motion.
What a website audit can also detect are minor changes that can go unnoticed. The changes may cause your SEO progress to be harmed.
Crawling is something that is among the first steps while checking a website’s SEO progress. You might be wondering, “So, how does it come as negative SEO?”
Look at it this way. Even though Google encourages crawling, but heavy crawling isn’t recommended.
Crawling over and over will not bode well for the search engine. This may lead the search engine to doubt your credibility.
Even though you didn’t do it, your competitor can crawl your website. Unfortunately, this much crawling can make your website slow down or even crash.
To avoid/mitigate this situation, befriend your hosting company.
They’ll guide how to cater to this situation.
Having dealt with these situations, they can also suggest ways to get your website back on track.
The content you’re reading right now, what if you’ve read this before?
If there was no publishing date, can you tell if we’ve cheated or not?
That’s exactly how the search engine sees the website content. So, if 2 contents are similar, it can demote both websites.
Using this to their advantage, the digital attackers make dummy websites particularly to demote your SEO. They totally duplicate your website.
That includes content, graphics, and all.
This can result in both websites getting demoted, but it’ll be your loss, not theirs.
You can use specific tools to checkout for duplicated content. These involve software like copy scrape.
These tools will tell you if the same content published on your website is copied somewhere else.
The Last Word:
The bigger the competition, the more chances there are for businesses to execute such unethical tactics.
You can’t change the world and how they do things. All you can do is protect yourself from these people who want to cause harm to your website.