Redefining Marketing Strategies Post-Covid 19
Everything was going so well. We were all going to our work and institutions, attending public gatherings, including concerts and events. Shaking hands and hugging was the usual part of life.
Then suddenly, it all changed. Almost everyone around the world was instructed to distance themselves from each other, wear masks, along with various other precautions.
Unless you’ve been living under a rock during the year 2020, you’ll know what we’re talking about.
Yes, the dreaded Corona Virus (COVID-19) has caused havoc around the world.
It doesn’t matter which industry you belong to. You would’ve been affected by the COVID-19 pandemic in some way.
You would’ve improvised on ways you did things before the pandemic hit.
In all these, the digitally strong businesses were able to sustain.
Are you confused with the term “digitally strong?”
It means the business who were able to attract consumers on the digital platforms.
Those being your social media, websites, email, among various others.
It was being said for a long time how important it is to have a strong digital presence.
But many people didn’t believe it.
Unfortunately, the disbelievers learned it the hard way when they weren’t able to adapt during COVID-19 times.
Being a digital marketing agency ourselves, we have clearly noticed many changes in the world.
The demands of digital marketing consumers have changed since they’ve been introduced to COVID-19.
Among the different factors why it happened, a major one is that business models had to change.
So, with the business strategies changing, the B2B service provider naturally had to do the same.
So, do you want to rejuvenate your digital marketing strategies after the COVID-19 period?
Good Luck to you. But sheer luck won’t get you very far.
You need to look at certain aspects to living up to your client’s demands and expectations.
We’ve compiled a list that may come in handy.
In this blog, we’ll discuss what can be your ticket to success while executing your digital marketing strategies.
So, without wasting much of your precious time, let’s kick things off.
Identify Your Audience:
The first step to offering almost any B2B service is knowing who you’re targeting.
By the term Knowing, we mean you’re familiar with their industry and business attributes.
You would be going like, “Wait, I’ve already done that before.”
It’s good that you did. But if you remember what we’ve said above, COVID-19 has changed everything.
A business that you were serving yesterday would likely have different goals today.
Now, you need to go through that process again to understand what your target audience is looking for.
This holds true for developing a digital marketing strategy to enhance all platforms.
Evaluate Your Competition:
One thing that COVID-19 didn’t change (and likely will never change) is how you succeed in the industry.
Even post-covid, you can succeed by overtaking the competitors in your industry. But here’s another fact: you can’t win against someone you don’t know.
Again, just like the audience, you need to scan the market to know the developing trends and competition.
Bonus Read: 7 Winning Strategies for Account-Based Marketing
The change in the landscape could mean:
- Your competitors are no longer a threat to you.
- Your competitors have gained momentum and increased their efforts.
- You have new competitors to deal with.
These were just a few of the situations you could deal with. To know for sure, you have to do a thorough competitor analysis.
COVID-19 or not, do you know there’s a way your competitors can cause your SEO strategy to decrease?
To know more about preventing that from happening, check out our blog, Negative SEO Tactics to Protect Yourself From.
Offers and Deals:
Understand that most people around the world have observed lockdowns. As a result, many brands and businesses were closed.
After such restrictions, many of the businesses wanted to get their audience’s attention back.
So, why not do something that people can find attractive enough
Provide offers, deals, promotions. Create a buzz on social media. Make sure to target the right people who would be interested in what you’re offering.
The COVID-19 setback may give you the opportunities to reflect on your business progress. You might even consider rebranding your business for better performance.
If you rebrand, you’ll need that initial influx of consumers. So, providing these types of discount offers will not be a bad idea for this very purpose.
Invest In Paid Advertising:
Social media is a monster that has brought the entire world together. Why do we say so?
More than 3.6 billion people will be found on social media platforms by the end of 2020. Let it be known that the total world’s population is over 7 billion.
Do the math yourself. Approximately over 50% of the world is active on social media.
You have an organic way of doing things. This means following the process and spreading your social media content without spending any finances.
But you also have people who want instant results. And post COVID-19 times, when many people would want to avail services, paid marketing can be the way to go.
This involves having social media marketing executives boost your content’s range.
Similar to social media platforms, you have Pay Per Click for websites. You can jump through the line and make your website appear at the top of the search engine for higher visibility.
Now, if you’re not familiar with the concept of paid marketing, you’d be thinking it’s about paying money and getting to the top.
If it were that easy, wouldn’t all billionaires have the highest engaging digital platforms? Think about it.
The expectation from paid marketing is to get a high return on investment.
You can only achieve a high ROI when (as stated in the 1st and 2nd point) you know your audience and competition.
For that, you need effective digital marketing services, which is exactly what we at Marketairre offers.
Check out how we enhanced Designs Genious’s Facebook presence.
Rework Your SEO strategy:
The search engine changes its algorithms according to the demands of people. In COVID-19, we were exposed to so many things that we’d never even heard before.
Before COVID-19, if you typed ‘Zoom’ on a search engine, you’d probably receive the ‘meaning’ of zoom.
Many of us didn’t even know about Zoom, the video conferencing platform. But now, there’s hardly anyone who doesn’t know about Zoom, particularly the millennials.
Now, if you search for ‘Zoom,’ it’s highly unlikely you’ll get anything other than the software.
There’s been massive chopping and changing in the search engine rankings. As a result, you have valued keywords and SEO techniques emerging, along with previously valued ones being outdated.
Search engine optimization techniques will only keep on evolving rather than becoming obsolete.
Would you like to be enlightened about what SEO techniques you should look forward to in the future?
Give this blog a go: 5 Future SEO Trends to Watch Out for.
We have heard it once, heard it many times: you should always be proactive instead of reactive.
This COVID-19 period didn’t come by knocking on the door or by giving us a warning.
It came unannounced and wreaked havoc worldwide.
But for many industries, there was an opportunity in adversity. Like the E-Commerce sales in the United States went up to be a great deal.
You still have time to enhance your digital presence and reach out to digital marketing agencies like Marketairre.
This virtue and option will not be with you for long, so make it count and act now.
Where Do We Go from Here?
Search engine optimization is a complicated process for many. But does that mean you can’t achieve high search engine visibility?
You have the option to perform these steps and boost your search engine ranking for increased visibility.
Before going, would you like a bonus tip?
There’s a way you can skip the organic SEO process and get the top spot in the search engine.
That’s called Pay Per Click.
Get in touch with our PPC experts to know how you can jump the digital queue and get to no. 1.