Tips for Writing in a Conversational Tone That Can Increase Readership in Digital Marketing:
Let’s assume that two people are talking in front of you. And you have to listen to only one of them. The first person is a motivational speaker. He is talking formally, and his sentences are well-structured. The other person is a close friend of yours. He is narrating a funny story, and his way of talking is conversational and lively.
Now, which of the two persons would you rather listen to? If you choose to listen to the latter person, then you are not the only one. Naturally, a large number of people would rather listen to people who are talking in a conversational tone. The same concept applies to content that you write on your blogs for marketing purposes.
Readers are more likely to pay attention to blogs that you have written in a conversational tone. And this statement is backed up by science as well. According to research, when you read something written in a conversational tone, you assume that you are a part of the conversation. As if you are directly involved with the writer.
Unfortunately, writing blogs in a conversational tone can be quite challenging. And there’s a reason behind why it can be hard for you to find your conversational style. Just like a lot of people, your English teacher probably taught you to write in a strictly formal way. Since then, writing formally might have become a habit for you. And old habits die hard, as the famous saying goes.
Writing in a conversational tone is an excellent way of getting your message across. If you want to ensure that your blog is easy for people to comprehend, then read the following tips. These tips can help you make your writing less bookish and more natural.
Stop writing like a writer:
From a very young age, teachers ask you to write as if you are a writer from the early 1500s. They tell you to choose difficult vocabulary and write in complex sentences. What you don’t know is that readers start yawning when they have difficulty understanding the content. So, the first thing that you need to do is stop writing like a writer.
For instance, one common problem with writers is that they include complex words in their blogs. You might hear or read a lot of new words from watching movies or reading books. And while writing, you might feel tempted to use them in your content. However, you have to keep in mind that you aren’t writing to impress language professionals. Your target audience should be the readers of your content.
Be that as it may, sometimes, you might have to use difficult vocabulary. Because of the nature of the topic, there might be no way to avoid them. You are allowed to use them if that’s the case. Otherwise, go for the simplest and the most basic words.
Address to a single person:
While writing in a conversational tone, your goal should be to get personal with your readers. It doesn’t matter whether your blog has one reader or thousands of readers. You should write your content as if you are addressing just one person.
An effective way of getting personal with your readers is to use the words ‘I’ and ‘You.’ Your readership is likely to increase if you include these words in your content. Your readers would assume as if you are talking directly to them, with no barriers between you two.
Using these two words could leave a long-lasting impact on the audience. For instance, using words like they, them, he, and she means there is some distance between you and your readers. The words ‘I’ and ‘You’ eliminate that distance.
Use the art of storytelling:
Human beings are naturally attracted to stories. That is precisely why a lot of writers use personal stories to increase engagement on their blogs. By turning your brand’s information into a story, you can increase the readership as well. Readers are more likely to remember a well-told story for a long time. They will quickly forget the information you generically provided to them.
If you want to ensure your readers don’t forget about what you write, make the stories relevant. Your readers won’t be interested in the story if your brand sells one thing and the story is about another. Make sure that the story is related to real events that may have happened in your life.
You can make the real events compelling by describing the emotions you experienced. Use words like shocking, devastating and delightful, etc. It will trick the readers into thinking as if they are also a part of your story. If they feel a fraction of the emotions you have described in your story, then you have made a real connection.
Write shorter sentences:
When you are talking to someone in real life, you don’t speak in long monologues. Instead, you talk a little, pause for breathing and then start again. The same goes for writing in blogs. Experts unanimously agree that using shorter sentences can increase readership. The longer the sentence, the higher the chances of readers losing focus.
For the readers to not lose focus, your sentences should be anywhere between 15-30 words. This is not a hard and fast rule that you have to follow. But if you followed it, your content would look brief but comprehensive. Additionally, you can use colon and semicolons to break longer sentences. They would make the content visually appealing as well.
Another tip to make the content visually appealing is to start sentences with ‘and’ and ‘but.’ This goes against everything you learned back in school. But the thing is, your teachers focused more on teaching you formal ways of communication. However, informal communication is equally important, if not more, than formal communication.
Ask questions from your readers:
Have you ever thought about including questions in your content? If not, you are missing out on one of the most effective ways of making your content sound conversational. Your readers are only performing one action when they are reading your content. Questions encourage readers not just to read but think too.
Encouraging readers to think is one of the primary reasons why seminars have a Q&A session at the end. They want to break the monotonous routine of just the presenter speaking. Conversations should always be two-sided. The same applies to writing as well.
Speaking of two-sided conversations, some of your readers might not agree with everything you have written. They might have different ideas, beliefs, and thoughts regarding the conversation. But how will you know that if you don’t give them a chance to present their side of the argument? You can only do that if you allow them express their opinions by asking them questions.
Before we part ways:
Writing in a conversational tone is crucial when it comes to writing for marketing purposes. However, don’t lose hope if you don’t find your tone right away. It takes a lot of practice to find the right way to engage with your readers. Keep track of your style and notice the audience’s reaction to it. And then make changes to your style accordingly. And always remember: the steps you take don’t have to be big; they just need to take you in the right direction.