Using Facebook Ads to Boost Your E-Commerce Business
Press a couple of buttons, and get your desired product at your doorstep.
If you had told this to people from the 20th century, laughing would’ve been the most favorable reaction you would’ve gotten. People would’ve thought you’re joking.
If you look around, you’ll see how much times have changed. The e-commerce industry is flourishing because of high public demand.
What makes us say that?
An illustration of people’s interest, in the year 2020, over two billion people shopped from e-commerce stores in the US alone.
If that wasn’t enough, the total e-commerce sale in 2020 went over a whopping $4.2 Trillion.
Yes, the COVID-19 pandemic played a significant factor. But the fact that people were already habitual of digital buying made these numbers possible.
Do you know which other industry has rapid growth, due to popular people demand?
The digital media industry.
According to research, over 3.5 billion people use a digital marketing platform. Putting that number into perspective, it’s nearly half of the world’s population.
So, what do you do when you have two fast-growing platforms using the same (digital) technology?
You must’ve heard the saying, “Two heads are better than one.”
E-commerce business owners are already using digital marketing platforms to attract consumers.
These people have dedicated a major chunk of their marketing efforts to social media platforms.
When you hear the word “SOCIAL MEDIA,” what is the first thing that comes to mind?
A very few people would instantly think of ‘Twitter, Instagram, Pinterest, etc.’ The initial thought in your mind would likely be “FACEBOOK,” and why not?
In terms of just monthly users, Facebook has well over 2.7 billion active worldwide users.
If you are an e-commerce business owner, there’s a high chance that you’ll find your next customer on Facebook.
The question is, how will you ensure the right people see your business products?
This is where digital advertisements come in. Digital ads are a way to run targeted campaigns, leading you to the right consumer.
If you have an e-commerce business and want to know how to make it more successful using Facebook Ads, you’ve reached the right place.
In this blog, you will find ways to market your business and increase your ROI through Facebook ads.
So, here we go.
Install Facebook Pixels:
People Visiting Your E-Commerce Store, Wouldn’t You Like to Have Their Facebook Details?
You would be thinking, how can I get their social media details if they haven’t shared them?
Well, that’s exactly what you can get by installing Facebook pixels.
No, these are not the pixel of your cameras or screens. We use Facebook pixels to know who visited your store, which pages they visited, along with their Facebook profile.
Installing Facebook Pixel will only allow you to target the right people with your ads and show them specific products. This can improve your ad’s effectiveness.
Imagine how much benefit your business can achieve with just one simple installation.
Create Scrollable Ads:
Make Them Respond.
When a person is scrolling through their Facebook, they’ll consume tons of ads and other media items. To get their attention, show them something different to prompt a response.
If you show them a product they’ll like, you can immediately grab their attention. Likely, that person would want to see similar products that you have in-store.
To do this, scrollable ads can prove to be effective, with a call to action leading to your website.
Develop Engaging Content:
Content That Sells.
Facebook, which has billions of active users, will naturally have loads of content.
You need to ask yourself the question, how can your ad content stand out?
One thing you can do is use trigger words to get the user’s attention. These can be words that they’ll be looking for if they want to make a purchase.
Some of those words might be Sale, Discount Offer, Limited Time, Special Deal, or similar ones.
Do these terms sound familiar to you?
If you would’ve read our blog 8 best email marketing list building tactics, these are the terms used to make your user subscribe to your email list.
Similarly, you can have a call to action, allowing them to register for the mailing list and be aware of future promotions.
Won’t it be cool to re-target people by showing them offers they like?
Produce Video Ads:
Videos create interest.
For most people, reading can’t be straightforward, and images can be boring. People find video contents more appealing.
You can create videos about the value your product will bring to your audience. This tactic can prove engaging and end up converting your users into clients.
Video ads will also give enough information to your user about the product for making the purchase.
Do you want to create an engaging video for your Facebook ad that will impress your audience?
If you do, we at Marketairre are expecting to hear from you. Our creative video editors will ensure you get the content to convert the users into consumers.
You know your audience’s interest, and we know how to produce a video according to that interest.
It’s a match made in heaven.
Have a Contest:
No harm in trying.
Are you a fan of online games and competitions?
Even If you aren’t, would you still play a game if someone said you can have your desired product for a discount?
You probably will go for it because there’s nothing to lose and all to gain.
You can advertise a contest, prompting action from the user.
You would be wondering, “What benefit will I have if the person ends up winning and getting a discount.”
Think of it in a longer scope. You’ve managed to engage the user and get that person on your website. They now know about your store and what products you’re offering.
Likely, next time the person wants an item you have, they’ll buy it from you.
There is no such thing as a perfect Facebook ad. Every business has a different audience, having different expectations.
You first need to identify what kind of audience will see your ad and what will please them. Only after that, you’ll have the means to boost your e-commerce business using Facebook ads.