YouTube vs. Vimeo: Time to Settle the Debate
From the time digital marketing came into existence, it has evolved dramatically. Now, we are all digitally connected in some way.
Want an example? We’ll give you the simplest one.
The only reason you’re reading our blog is because of digital media. Websites are a vital digital marketing tool.
Due to these innovations, the consumer’s expectations have also gone rogue. As a result, their preferences have also changed.
One of these shifts in preferences is consumers consuming more video content.
Would you like to know how we’re making that claim?
That was back then. So, imagine how much that number would’ve grown by now.
One of the key reasons for this change is because of the fast-paced living style, with people having much on their plate – but with less time.
They’d rather watch a 5-minute video and understand what’s being said instead of a 20-minute read. Why? Because both offer the same outcome.
Before we go any further, let’s get one thing straight.
We’re not saying that text and audio formats are obsolete. There are still people who prefer to read books.
If they were obsolete, there wouldn’t be so many libraries around the world. It’s just that their popularity is being overshadowed.
Following the basic economic rule, B2B service providers are changing their supplies according to people’s demands.
A man once said, “In life, you either adapt, or you perish.”
In business terms, it refers to adapting to the latest technology.
The two digital platforms that adapted and enhanced themselves are YouTube and Vimeo.
Both are video streaming platforms. Both offer pretty much the same content.
But which one is better?
This calls for a debate, and that’s exactly what you’ll find in this blog.
You’ll learn the benefits and downsides of each platform. This information can make you choose between the two platforms, according to your preference.
So, fasten your seatbelts and let’s begin.
What’s the cost of viewing content on the platform? How easy is it to access? All these things matter when you’re choosing your platform.
On YouTube, you can view your content without paying a single dime.
One of the main reasons for that is YouTube earns by showing its content.
How is YouTube able to do that? Well, those ads you see at the start and end of your YouTube video, that’s how YouTube is earning a large sum of their revenue.
Would you like to know how you can boost your content on Google platforms (like YouTube)?
If so, check out our blog Facebook Ads vs. Google Ads – The Real Struggle.
Do you consider those ads to be annoying, and do you want ad-free videos?
You can sign up for YouTube premium, select your package, and get your content free of ads.
When you’re watching a video on Vimeo, you don’t get bombarded with ads.
This attribute is unlike YouTube because that’s not how Vimeo’s revenue generation model works.
Having said that, many videos are premium content on Vimeo.
This content is called “Video-on-demand.”
So, Vimeo is earning by offering this premium content? Is that what you’re thinking?
If so, that’s not true. Because all of the earning from video-on-demand goes straight to the video creator.
By now, you’re probably curious that “If Vimeo isn’t earning through Ads, nor through premium content, then what is its revenue generation method?”
Well, Vimeo’s primary source of income is charging the creator for video upload. (More on that later)
For your business to thrive, your content needs to reach the right audience. Who can access your video? This question needs to be answered.
Have you ever tried accessing YouTube’s comment section? Well, it’s definitely hard to pass by.
Among some useful comments, you’ll find a lot of irrelevant ones as well. These include trolls, hate speech, abuses, and a lot more.
This is a perfect reflection of the audience who can access YouTube.
No filters attached.
You might reach a lot of views on YouTube, but how productive will it be?
If you want to target the right audience to grow your business through YouTube, you need quality social media marketers.
Are you in search of experts to boost your Business presence via YouTube Videos?
Since there’s selective content for which creators have to pay, Vimeo has a different type of content.
And different content means attracting a unique type of audience.
That’s why the comments on Vimeo’s video usually tell you a different story.
The discussions and contributions are mostly more intellectual.
It won’t be wrong to say that on Vimeo, you can get less quantity but more quality.
The platform is as good as the content that’s available on it.
All of the content that’s available on YouTube is free (as we’ve discussed earlier).
But when it comes to uploading the content, there are certain constraints.
If you’re someone without a verified Google account, YouTube will generously allow you to upload videos of under 15 minutes.
If you’re willing to upload a video of a larger size and duration, you know what to do.
Create a google account, get it verified and enjoy uploading videos up to 256 GB and 12 hours.
You may say that creators on Vimeo don’t have the same freedom as YouTube creators.
If you’re uploading content on Vimeo for free, you can’t upload more than 500 MB worth of video and 10 files per day.
Want to upload a higher duration and size? Sign up for one of the Vimeo upgrades.
Knowing that you have control over your video privacy is an integral part of publishing content.
You’ll find various privacy options on YouTube while uploading your content. These are:
- Public – Your video will be visible to everyone using the platform.
- Private – You can choose the people whom you want to show your videos.
- Unlisted – Your video won’t show in the YouTube searches. Only People with the right URL can view it.
Are you fed up with the annoying and irrelevant comments under your video?
If so, YouTube has a solution for you. To stop people from leaving nasty comments, you can disable comments under your video.
You can also mark your video as copyrighted content. This way, others won’t be able to use your video on their websites (particularly on WordPress).
If you mark your video as copyright, even you won’t be able to embed your video on your own website. So, make sure your website developer doesn’t even try since it’ll be a waste of time.
You’ll get to see all of the basic privacy options on Vimeo, as you did on YouTube. Like making your video public, private, unlisted.
Viewers having a paid plan can embed the videos on Vimeo on their website. That is, if they can view it.
What do we mean by that?
Vimeo gives an extra layer of privacy, where the creators can choose who they want to show their videos.
The Vimeo creators have the control to password-protect their videos. If you want to view their content, make sure you know the right password.
The Final Word:
If you ask us, both Vimeo and YouTube are powerful platforms. Both have exceptional capabilities to boost your business.
It’s up to your preference on what video content you want and how you want to market it.
If you want experienced video content marketers, Marketairre is at your service.
So, Which Platform Will You Go For?